International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

Exploration of Relationship between Content of Media, Body image and Choosing Clothes among Male and Female University Students

Author Affiliations

  • 1Department of Sociology, Kharazmi University, Tehran, IRAN
  • 2 Department of Art, University of Uroumiyeh, Uroumiyeh, IRAN

Res. J. Recent Sci., Volume 4, Issue (10), Pages 58-63, October,2 (2015)


One of the effective factors on formation of an individual’s body image and body management that leads to picking a special wearing style is media. The content of media can play a considerable role in shaping an “ideal body” or “a negative/positive body image”. This image, therefore, affects choosing clothes as one of dimensions of body experience. Accordingly, the present research investigates the relationship between content of media, body image and choosing clothes among male and female university students. To do this, a survey method was used. The population consists of 300 male and female students in associate degree, undergraduate and graduate degrees at Islamic Azad University. The participants aged 18-30 were selected through the random sampling method. Using the Cochran’s formula, 163 subjects were selected as the sample size. For the data collection, two standardized SATAQ-3 and researcher-made questionnaires in form of Likert scale were applied as the research instruments in order to measure the background factors like age, sex, and social status. The obtained results indicate that a positive and meaningful association exists between content of media and body image. Also, body image positively relates to choosing clothes. However, no meaningful association was observed between age, sex, and social status and body image.


  1. Green P. and Pritchard M., Predictors of body image dissatisfaction in adult men and women, J. Social Behav. Personality, 31, 215-222 (2003)
  2. Sclafani A., Psychological aspects of plastic surgery, Medicine, 24(15), 1101-14 (2003)
  3. Bronell K., Dieting and the search for the perfect body where physiology and culture collide, Behavior Therapy, 22, 1-12 (1991)
  4. Frith H. and Gleeson K., Clothing and embodiment: Men managing body image and appearance, Psychol. of Men and Masculinity, , 40–48 (2004)
  5. Rezaei A., Inanlou M. and Fekri M., Body management and its relation with social factors among female university students, university of Mazandaran, J. Strategic Women Studies, 12(47), 141-170 (2010)
  6. Riahi M., Examination of sexual differences in rate of body satisfaction, J. Woman in Development and Politics, 3(9), 5-33 (2011)
  7. Movahed M., Mohammadi N. and Husseini M., A study on relationship between media, body image, self-esteem and desire to makeup, J. Social and Psych. Studi. of Women, 133-160 (2011)
  8. Khanjani Z., Bababpour J. and Gazizeh S., Comparison of psychological and body image status of applicant women of plastic surgery with non-applicant women in Tehran city, J.Shahid Sadoughi Univ. of Medical Scien.,2(20), 237-248 (2012)
  9. Tavasoli Gh. and Modiri F., Examination of women’s desire to plastic surgery in Tehran city, J. Soci. Studi. of Iran, 4(4), 12-19 (2012)
  10. Fatehi A. and Ekhlasi E., Body management and its relation with social acceptance, case study: Shirazi women, J. Soci. Scien., 41, 9-42 (2008)
  11. Kwon Y.H., Body consciousness, self-consciousness, and women’s attitudes toward clothing practices, Social Behav. and Personality, 20, 295–307 (1992)
  12. Miller F.G., Davis L.L. and Rowold K.L., Public self-consciousness, social anxiety, and attitudes toward the use of clothing, Res. J. Home Economi., 10, 363–368 (1982)
  13. Solomon M.R. and Schopler J., Self-consciousness and clothing, Personality and Social Psychology Bulletin, 508–514 (1982)
  14. Harden A.J., Butler S. and Scheetz M., Body perceptions of bulimic and non-bulimic groups, Perceptual and Motor Skills, 87, 108–110 (1998)
  15. Cattarin J., Thompson J.K., Thomas C.M. and Williams R., Body image, mood and televised images of attractiveness: The role of social comparison, J. Social and Clinic. Psychology, 19(2) 220–39 (2000)
  16. Bessenoff G., Can the media affect us? Social comparison, self discrepancy, and the thin ideal, Psychology of Women Quarterly, 30(3) 239–51 (2006)
  17. Groetz L.M., Levine M.P. and Murnen S.K., The effect of experimental presentation of thin media images on body satisfaction: A meta-analytic review, Intern. J. Eating Disorders, 31, 1–16 (2002)
  18. Heinberg L., Thompson, Body image and televised images of thinness and attractiveness: A Controlled laboratory investigation, J. Social and Clinical Psycho.14, 325–38 (1995)
  19. Rudd N.A. and Lennon S.J., Body image and appearance-management behaviors in college women, Res. J. Clothing and Textiles, 18, 152–162 (2000)
  20. Furnham A. and Greaves N., Gender and locus of control correlates of body image dissatisfaction, Europ. J. Personality, 183–200 (1994)
  21. Wardle J., Bindra R., Fairclough B. and Westcombe A., Culture and body image: Body perception and weight concern in young Asian and Caucasian British women, J. Community and Appl. Social Psycho., , 173–81 (1993)
  22. Cash T.F., Cash D.W. and Butters J.W., Mirror, mirror on the wall ,Contrast effects and self-evaluations of physical attractiveness, Personality and Social Psychology, , 359–64 (1983)
  23. Kwon Y.H. and Parham E.S., Effects of state of fatness perception on weight conscious women’s clothing practices, Res. J. Clothing and Textiles,12, 16–21 (1994)
  24. Askari P. and Shabaki R., The role of body image in life quality, life satisfaction, J. Thought and Behav.,17(5), 35-45 (2010)
  25. Joffa Paul, Kwaku P., Nwafor Arthur and Ologhaguo Macstephen A, Correlation between Body Mass Index and Peak Expiratory Flow Rate of an Indigenous Nigerian Population in the Niger Delta Region,Res. J. Recent Sci, 2(2), 28-32 (2013)
  26. Alemmebrat Kiflu A., Reddy R.C. and Syam Babu M., Relationship of Body Fat Percentage and Selected Physical Fitness Performances between Overweight and Normal Weight Sedentary Young Male Adults, Res. J. Recent Sci.,1(12), 15-20 (2012)