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Unveiling Narratives: Analysing Indian Local Media's Portrayal of Women's Issues

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Author Affiliations

  • 1Department of Journalism and Mass Communication, Central Tribal University of Andhra Pradesh, Viziangaram, Andhra Pradesh, India
  • 2Department of Journalism and Mass Communication, Acharya Nagarjuna University, Guntur, Andhra Pradesh, India

Int. Res. J. Social Sci., Volume 14, Issue (3), Pages 13-21, July,14 (2025)

Abstract

Effective communication is essential in the improvement of women's status and media plays a central role in this process. This paper focuses on women’s issues in Telugu daily newspapers and uses a qualitative experimental method of content analysis. The research focuses on the examination of special women supplements in four Telugu newspapers: Vasundhara of Eenadu, Navya of Andhra Jyothi, Bhoomika of Andhra Bhoomi, and Jeevana of Praja Shakti. Through purposive sampling, 31 issues of each newspaper were selected and examined during one month from January 1, 2025, to January 31, 2025, to determine daily coverage and space allocated for the units of analysis. The following ten subject categories were deemed appropriate for analysis. The quantitative data collected were analysed using basic quantitative statistics only, such as frequency tables, percentage distribution, etc. Through the analysis of frequently used narratives and themes, this research reveals the representation of women in the Indian media.

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