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The role of CSR in enhancing brand reputation and customer loyalty in Indian nationalised banks

Author Affiliations

  • 1Dept. of Commercer, Rani Channamma University, PG Centre, Jamkhandi, Karnataka, India

Int. Res. J. Social Sci., Volume 13, Issue (3), Pages 14-19, July,14 (2024)

Abstract

Corporate Social Responsibility (CSR) has emerged as a crucial aspect of business operations, particularly in the banking sector, where trust and reputation are paramount. This paper examines the significance of CSR initiatives in strengthening brand reputation and cultivating customer loyalty within Indian nationalised banks, explicitly referring to Jamkhandi city. Drawing from legal literature and empirical evidence, this paper explores the legal framework governing CSR practices and their implications for brand reputation and customer loyalty. Through a comprehensive analysis, this paper aims to elucidate the legal provisions outlined in Section 135 and Schedule VII of the Companies Act, 2013, regulating CSR activities in nationalised banks in India and offers references for leveraging CSR efforts to enhance brand reputation and customer loyalty while ensuring compliance with statutory mandates.

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