International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

A study on customer satisfaction towards footwear in Bilaspur city, India

Author Affiliations

  • 1Chouksey Engineering College, Bilaspur Chhattisgarh, India
  • 2Chouksey Engineering College, Bilaspur Chhattisgarh, India
  • 3Chouksey Engineering College, Bilaspur Chhattisgarh, India

Res. J. Management Sci., Volume 6, Issue (5), Pages 44-49, May,6 (2017)


Customer footwear selection according to the need and demand is the major analytical target of this study and make a proper result to its demonstration according customer satisfaction. The objective of this research paper is to evaluate factors that have a significant influence on footwear selection and customer satisfaction. This is a descriptive study conducted on 127 respondents from Bilaspur city. The difference in the perception due to various factors is measured by Z test in footwear selection. The self-reported scale is used. Practical implication of this study is to identify the various criteria that results in footwear selection among the respondents. Also this study helps the footwear retailers to know about customer footwear choices. The study has social implication in finding out footwear selection behavior of individuals of the society. This study confirms some findings from the Bilaspur. However, results from Bilaspur indicate that at least male and female perceptions are different in nature for selection and judgments towards footwear.


  1. Pandey S. and Henry A. (2013)., A study on customer relationship management (CRM) with reference to big bazaar in Bilaspur city., International Journal of Management, IT and Engineering, 3(8), 482-494.
  2. Bloemer J.M. and Kasper H.D. (1995)., The complex relationship between consumer satisfaction and brand loyalty., Journal of economic psychology, 16(2), 311-329.
  3. Cronin J.J., Brady M.K. and Hult G.T.M. (2000)., Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments., Journal of retailing, 76(2), 193-218.
  4. Homburg C. and Giering A. (2001)., Personal characteristics as moderators of the relationship between customer satisfaction and loyalty - an empirical analysis., Psychology & Marketing, 18(1), 43-66.
  5. Taylor S.A. and Baker T.L. (1994)., An assessment of the relationship between service quality and customer satisfaction in the formation of consumers, Journal of retailing, 70(2), 163-178.
  6. Johnson M.D. and Fornell C. (1991)., A framework for comparing customer satisfaction across individuals and product categories., Journal of economic psychology, 12(2), 267-286.
  7. De Ruyter K., Bloemer J. and Peeters P. (1997)., Merging service quality and service satisfaction. An empirical test of an integrative model., Journal of economic psychology, 18(4), 387-406.
  8. Selnes F. (1993)., An examination of the effect of product performance on brand reputation, satisfaction and loyalty., European Journal of marketing, 27(9), 19-35.
  9. Moschis G.P., Ferguson J.L. and Zhu M. (2011)., Mature consumers, International Journal of Retail & Distribution Management, 39(10), 785-801.
  10. Thompson F. M. and Coughlin M.J. (1994)., The high price of high-fashion footwear., J Bone Joint Surg Am, 76(10), 1586-1593.
  11. Mundermann A., Stefanyshyn D.J. and Nigg B.M. (2001)., Relationship between footwear comfort of shoe inserts and anthropometric and sensory factors., Medicine and science in sports and exercise, 33(11), 1939-1945.
  12. Luximon A. (2001)., Foot shape evaluation for footwear fitting (Doctoral dissertation).,
  13. Nancarrow S. (1999)., Footwear suitability scale: a measure of shoe-fit for people with disabilities., Australasian Journal of Podiatric Medicine, 33(2), 57-63.
  14. Sinclair J., Greenhalgh A., Edmundson C.J., Brooks D. and Hobbs S.J. (2012)., Gender differences in the kinetics and kinematics of distance running: implications for footwear design., Int J Sports Sci Eng, 6(2), 118-128.
  15. Robbins S., Waked E., Allard P., McClaran J. and Krouglicof N. (1997)., Foot position awareness in younger and older men: the influence of footwear sole properties., Journal of the American Geriatrics Society, 45(1), 61-66.
  16. Bajpai N. (2011)., Business research methods., Pearson Education India.
  17. Dubey P., Bajpai N. and Guha S. (2016)., Mapping Customer Delight by Using a Surprise Model., Indian Journal of Marketing, 46(10), 22-39.