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Banking customers and their retention- an empirical study of responsible factors

Author Affiliations

  • 1Prestige Institute of Management and Research, Indore, MP, India
  • 2Prestige Institute of Management and Research, Indore, MP, India

Res. J. Management Sci., Volume 6, Issue (2), Pages 1-7, February,6 (2017)


Customer Retention is an undeniably squeezing issue in today\'s ever-focused business field of Banking Sector. More rivalry and expanded control made it more troublesome for banks to emerge from the group. Losing the clients can be exceptionally costly as it expenses to gain another client. Now banking sector have realized the strategic importance of customer value and seemed to be continuously seeking innovative ways to enhance customer retention through its various service relationships strategies. The purpose of this research is to study the impact of Customer Retention in banking industry and to compares the factors among Nationalized and Private Banks. The study depends on the essential information gathered from respondents from Indore area with the assistance of organized survey. Information examination has been done utilizing SPSS programming. The factual investigation strategy utilized in this study is Reliability analysis and Factor Analysis.


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