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Identified Factors and their Impact on Online Buying Behavior: A Review

Author Affiliations

  • 1PIMR, Indore, MP, India
  • 2PIMR, Indore, MP, India

Res. J. Management Sci., Volume 5, Issue (9), Pages 58-62, September,6 (2016)


With development in Information Technology and its contribution in the area of Internet, the applications of Internet are getting more popular amongst the users today. Its impact is not only restricted to just providing information to the users but with an immense development in E-commerce, now the user can perform all the commercial transactions just on one click. It has been observed that there has been substantial increase in the number of online stores and websites with shopping facility are available to the customers. These include not only the Indian players like Flipkart, Snapdeal, IRCTC and Paytm but also the global players like Amazon and EBay. In this paper, I have tried to incorporate some important researches conducted in the area of online buying which helps to understand the conceptual framework of consumers’ behaviour towards online shopping sites. These researches covering the various factors which influence the online buying, also helps to understand how the demographic variables, geographic locations and time frame affects the outcome of the study and lead to change in the trend of consumers’ expectations.


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