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NGOs: A link between the Rural Women Entrepreneurs and City Dwellers

Author Affiliations

  • 1Chameli Devi Group of Institutions, Indore, Madhya Pradesh, INDIA
  • 2 National Institute of Agricultural Marketing, Jaipur, Rajasthan, INDIA

Res. J. Management Sci., Volume 4, Issue (3), Pages 6-8, March,6 (2015)


Organic vegetables are in full swing in the present era. It is into demand because of health conscious customers due to the higher risk in problems like obesity and diabetes. Such infected people are being recommended by the doctors to eat vegetables and fruits organically grown and produced. In the earlier days farmers had full faith in the fertilizers for agriculture. But now a day due to the changed trend and the harmful effects of the pesticides on the grains and food items people are becoming more aware and cautious. This new trend especially in the city dwellers has made them incline towards organic stuff. The farmers have also realized and are showing interest in organic farming. The rural women entrepreneurs must make a link to such customers and the organic farmers. They must get connected to NGOs in the city and move the organic products from the farmers to the customers. They will market the products and earn the profit as no middleman exists through this link. Hence, this paper deals with the development of the rural women entrepreneurs for a good cause and the city dwellers are also gaining from the other side.


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