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Evaluating Factors influence Consumers’ Satisfaction level towards online shopping in India

Author Affiliations

  • 1Research Scholar, Faculty of Management Studies, Banasthali Vidyapith, Banasthali, Rajasthan, India

Res. J. Management Sci., Volume 11, Issue (3), Pages 1-8, September,6 (2022)


With the growth of the Internet, online shopping is developing speedily in India as a new way of shopping. Consequently, this research paper needs to identify determinates of consumer satisfaction level towards online shopping in India. A total 100 numbers of consumers have participated in this research in India. The finding of our study i.e. website design, security, information quality, pricing, product quality, and product variety these factors are more affecting the consumers' satisfaction level towards online shopping in India.


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