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An analysis of Social media’s impact on consumer attitudes toward Sustainable fashion

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Author Affiliations

  • 1Charles Darwin University, Master’s of Data Science, Australia
  • 2London South Bank University,

Res. J. Engineering Sci., Volume 14, Issue (3), Pages 15-17, September,26 (2025)

Abstract

This study explores the impact of social media on consumer perceptions of sustainable fashion. As environmental concerns and social media usage grow, understanding their intersection is critical for stakeholders in the fashion industry. A mixed-methods approach, combining quantitative survey data with qualitative insights, investigates how social media influences consumer attitudes toward sustainable fashion. Findings show that while social media, especially Instagram, plays a significant role in shaping perceptions, barriers such as cost and availability hinder wider adoption. This research offers recommendations for fashion brands and influencers to leverage social media for promoting sustainability, emphasizing authenticity and transparency.

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