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Mitigation Option to Climate Change through Consumer Innovativeness

Author Affiliations

  • 1Department of Technology and operation Management, Universiti Utara Malaysia, Sintok, Darul Aman, MALAYSIA
  • 2 Quantity Surveying Department, Federal Polytechnic Nasarawa, Nasarawa, NIGERIA

Int. Res. J. Environment Sci., Volume 3, Issue (7), Pages 81-86, July,22 (2014)


The purpose of this paper is to complement mitigation approach to climate change in less developed countries. The paper presents a framework for addressing climate change through individual and organizational innovativeness. Uncertainty about the future of our environment posed by climate change requires collective innovativeness by individuals, organizations and government. This paper proposes product, process, business, and information technology innovativeness as complement to mitigation strategy for managing climate change, particularly in least developed countries were highly effective and advanced disaster preparedness is minimal. This paper demonstrates that readiness to accept change is an important antecedent to becoming innovative in product, process, business and information technology. The paper also demonstrates that individual and organizational innovativeness will significantly enhance mitigation of climate change. A major responsibility of government and top management of public and private organizations is to systematically manage change; provide incentive for and encourage innovativeness to enhance mitigation approaches to managing climate change. While scholars and researchers suggest new approaches for responding and managing climate change, little attention has been directed towards the innovativeness presented in this paper. In narrowing the gap identified in the literature, this paper complements the Intergovernmental Panel on Climate Change (IPCC) fourth assessment synthesis report.


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