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A Study on Postgraduate Students Perception of Mass Media in Creating Awareness of Climate Change in Agartala, capital city of Tripura in India

Author Affiliations

  • 1 Department of Journalism and Mass Communication, Tripura University, Suryamaninagar, Agartala, West Tripura District, INDIA

Int. Res. J. Environment Sci., Volume 3, Issue (7), Pages 73-78, July,22 (2014)


Media is a mirror of the world. We know about the world basically through the prism of mass media .We are living in mediated world. It is needless to say that whatever perception one acquires about world issues like climate change is basically a creation of the mass media. In this context, the perceptions and importance attached to climate change by the mass media in their coverage of the issue leads the people to prioritize climate change accordingly in their personal life. No sooner than climate change has been recognized as one of the most burning problems of the present century by the media, public concern has also amplified worldwide. But ironically, awareness of climate change is abysmally poor amongst Indians even though the country ranks only after China and America in terms carbon dioxide emissions. This paper is a humble attempt to know the perceptions of climate change and the role of mass media among the post-graduate students of Tripura, India.


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