International Science Community Association Research Journal of Recent Sciences 2277 - 2502 6 8 2017 08 2 Online shopping among younger generation 6 11 EN Roopa V. 1 Department of Physics, Sree Siddaganga College for Women, Tumkur, Karnataka, India R. Ananda Kumari 2 Department of Physics, Sree Siddaganga College of Arts, Science and Commerce, Tumkur, Karnataka, India Vashima Veerkumar 1 Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India Neerja Jaiswal 2 Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India Swetabahen D. Mesaria 3 Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India > Research Paper 2017 5 1 2017 08 2 Online shopping is an activity of buying goods or services over the internet. The process of searching for and purchasing goods and services over the Internet through the use of a web browser is referred to as online shopping. The research design of the present study was descriptive in nature. The unit of enquiry were youth, 40 in number. The sample were selected through convenience sampling residing in New Delhi. Questionnaire was used as a toll for collecting data by the researcher. The questionnaire concerned information on the age, educational qualification mode of payment, frequency of purchases and influencing factors for online shopping. The data was analyzed using descriptive statistics (frequency, percentage, mean, standard deviation). The study concluded that there is a sudden increase and a hype regarding online shopping. As the busy life trend is increasing so is the trend of buying online is increasing in a positive manner. Copyright@ International Science Community Association