International Science Community Association Research Journal of Recent Sciences 2277 - 2502 5 2 2016 February 2 Branding Begins with Employees: Analyzing the Impact of 4E’s on Employee Branding in Telecom Sector of Pakistan 38 42 EN V. Rani 1 Dept. of Biotechnology, Shoolini University of Biotechnology and Management Sciences, Solan, Himachal Pradesh, India K. Dev 2 SagnonParfait Hounsinou1 1 1Laboratoire d’Hydrologie Appliquée, Faculté des Sciences et Techniques (FAST), Université d’Abomey – Calavi, 01 BP: 526 Cotonou, Benin Daouda Mama 2 Laboratoire de Chimie Inorganique et de l’Environnement (LACIE), Faculté des sciences et techniques (FAST), Université d’Abomey – Calavi,01 BP : 526 Cotonou, Benin Abdoukarim Alassane 3 Laboratoire d’Etude et de Recherche en Chimie Appliquée (LERCA), Ecole Polytechnique d’Abomey – Calavi (EPAC), Université d’AbomeyCalavi,Benin Nicaise Yalo 4 Etienne Sagbo 5 Boukari Moussa 6 Dominique Sohounhloue 7 Gupta Ekta 1 Department of Botany, Government College Ajmer, Rajasthan, India Yadav Manoj 2 Negintaji Fahimeh 1 University of Tehran, Tehran, Iran Mehdi Moradi 2 Islamic Azad University, South Tehran Branch, Tehran, Iran Ali Sohrabi 3 Faiza Majid 1 Department of Management Sciences, Shaheed Zulifiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan Bilal Atif 2 Maria Shahid 3 > Research Paper 2014 10 13 2016 February 2 In the contemporary business world today, employee branding has emerged as a new concept within organizations. The purpose behind conducting this study is to develop a common understanding about the 4e’s on employee branding. In order to conduct this study, a convenience sampling strategy was used for data collection and data was collected from 306 respondents working in the telecommunication sector of Rawalpindi and Islamabad, through a structured questionnaire. Results are drawn using correlation and regression analysis, indicating that employee engagement, empowerment and equity have a positive effect on employee branding except employee education. This study will help human resource managers to consider 4e’s in order to increase employee branding. Employee branding is a vital aspect of any human resource activity and plays an important role in up lifting the awareness of employees outside an organization and will help produce committed employees. Copyright@ International Science Community Association