International Science Community Association Research Journal of Recent Sciences 2277 - 2502 5 1 2016 January 2 Get Your Advertisement Noticed; Impact of Emotional Advertisement on Consumer Buying Intention in the Presence of Consumer Emotion Management 43 47 EN Mohammadnia Leila 1 Department of Mathematics, Science and Research Branch, Islamic Azad University, Tehran, IRAN Jalal Amini 2 Department of Geometric Engineering, Collage of Engineering, University Of Tehran, Tehran, IRAN Alima Esther Irma Nougbode Yéwêgnon 1 Laboratoire d’Hydrologie Appliquée (LHA), Faculté des Sciences et Techniques, Université d’Abomey Calavi, Cotonou, BENIN Sessou Philippe 2 Laboratoire d’Etude et de Recherche en Chimie Appliquée (LERCA), Ecole Polytechnique d’Abomey Calavi(EPAC), Université d’AbomeyCalavi, Cotono, BENIN Abdoukarim Alassane 3 Laboratoire d’Hydrologie Appliquée (LHA), Faculté des Sciences et Techniques, Université d’Abomey Calavi, Cotonou, BENIN Abdou Karim Alassane Youssao 4 Laboratoire d’Etude et de Recherche en Chimie Appliquée (LERCA), Ecole Polytechnique d’Abomey Calavi(EPAC), Université d’AbomeyCalavi, Cotono, BENIN Cokou Pascal Agbangnan 5 Laboratoire d’Etude et de Recherche en Chimie Appliquée (LERCA), Ecole Polytechnique d’Abomey Calavi(EPAC), Université d’AbomeyCalavi, Cotono, BENIN Daouda Mama 6 Laboratoire d’Hydrologie Appliquée (LHA), Faculté des Sciences et Techniques, Université d’Abomey Calavi, Cotonou, BENIN Koko Codjo Dominique Sohounhloue 7 Laboratoire d’Etude et de Recherche en Chimie Appliquée (LERCA), Ecole Polytechnique d’Abomey Calavi(EPAC), Université d’AbomeyCalavi, Cotono, BENIN Jiménez Rubén Lagunas 1 Universidad Autonoma de Campeche, MÉXICO Medina Alberto Lorandi 2 Instituto de Ingenieria, Universidad Veracruzana, MEXICO Hermida Saba Guillermo 3 Instituto de Ingenieria, Universidad Veracruzana, MEXICO N.K. Shah 1 Department of Chemistry, School of Sciences, Gujarat University, Navrangpura, Ahmedazbad-380009, Gujarat, INDIA D.G. Ladha 2 Department of Chemistry, School of Sciences, Gujarat University, Navrangpura, Ahmedazbad-380009, Gujarat, INDIA P.M. Wadhwani 3 Department of Chemistry, School of Sciences, Gujarat University, Navrangpura, Ahmedazbad-380009, Gujarat, INDIA S. Thakur 4 Department of Chemistry, School of Sciences, Gujarat University, Navrangpura, Ahmedazbad-380009, Gujarat, INDIA M. Lone 5 School of Chemical Sciences, Central University of Gujarat, Sector – 30, Gandhinagar- 382030, Gujarat, INDIA P.C. Jha 6 School of Chemical Sciences, Central University of Gujarat, Sector – 30, Gandhinagar- 382030, Gujarat, INDIA Fahimeh Negintaji 1 University of Tehran, Tehran, IRAN Roshandel Arbatani Taher 2 University of Tehran, Tehran, IRAN Seyed Mahdi Sharifi 3 University of Tehran, Tehran, IRAN, Shahid Maria 1 Department of Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, PAKISTAN Atif Bilal 2 Department of Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, PAKISTAN Faiza Majid 3 Department of Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, PAKISTAN > Research Paper 2014 10 13 2016 January 2 Too often an emotional response to advertising is thought to be one that elicits tears or smiles. But in fact, every ad generates an emotional response, because everything we encounter in life generates an instinctive emotional response. This research focuses on examining the impact of emotional advertising on consumer buying intentions. This paper incorporates the role of consumer emotion management as a moderating variable in casual linkage between independent and dependent variable. Questionnaire based survey data included 307 female students of the islamabad Pakistan universities. Correlation and regression analysis conducted by the author that showed a positive relationship between emotional advertisment and consumer buying intension. It also confirms the consumer emotion management as moderator that effects the consumer buying behavior. The paper confirms the relationship between emotional advertising and consumer buying intentions with respect to the consumer emotion management. Copyright@ International Science Community Association