International Science Community Association Research Journal of Recent Sciences 2277 - 2502 4 7 2015 July 2 Identifying the Effective factors in Marketing using E-mail: A Case study of Clothing Industry 130 137 EN Mirtalebipour SayedeZaynab 1 Department of Psychology,Tonekabon Branch, Islamic Azad University, Tonekabon, IRAN Tayebeh Ferdowsi 2 University of Tehran, Tehran, IRAN Pouretemad Hamidreza 3 Shahid Beheshti University, Tehran, IRAN MaryamSadeghi Afrakati 4 Pourhamzeh Mohsen 1 Iran University of Science and Technology, Tehran, IRAN Babaei Bahman 2 Mohsen Faizi 3 Azimi SeyyedAli 1 Islamic Azad University of Central Tehran Branch, Tehran, IRAN Mir-Khalili SeyyedMahmoud 2 Department of Law, Farabi college, University of Tehran, IRAN Majid Karimian 1 Department of Mechanical Engineering, Khomeinishahr branch, Islamic Azad University-Khomeinishahr- Isfahan, IRAN Yaghoubi Yaghoub 2 Department of Material Engineering University of Tarbiat Modares, Tehran, IRAN Eftekhari Mohsen 3 Yazdanian SeyyedMansour 1 Accounting Department, Islamic Azad University-Khorasgan Branch Iran, Esfahan, IRAN Hosseini AzamSadat 2 Hachem AouraghMy 1 Department of Geo-engineering and Environmental Geology, Faculty of Sciences, Meknes, P.O. 11201 Zitoune-Meknes-50000, MOROCCO Essahlaoui Ali 2 ElOuali Abdelhadi 3 Abdellah ElHmaidi 4 Kamel Said 5 Golparvar Mohsen 1 Department of Industrial and Organizational Psychology, Esfahan (Khorasgan) Branch, Islamic Azad University, Esfahan, IRAN EsfahaniRasoul Rajezi 2 Mehdad Ali 3 KhodabakhshiParijan Khadijeh 1 DOS, B.N. Bahadur Institute of Management Sciences, Manasagangotri, University of Mysore, Mysore, Karnataka, INDIA SrinivasaRao Vattikonda 1 Department of Zoology, Entomology division, Nizam College (Autonomous), Osmania University, Hyderabad, AP, INDIA RaoAmanchi Nageswara 2 Sangam SabitaRaja 3 Masoudi Aref 1 Shahid Beheshti University, Tehran, IRAN Zamani Maryam 1 Faculty of Educational Science and Art, Tehran Art University, Tehran, IRAN Bozorgmehr Shirin 2 Tehran Art University, Tehran, IRAN Naficeh Marsousi 1 Department of Geography and Urban Planning, Payame Noor University, IRAN Pourmohammadi Mohammadreza 2 Department of Regional and Urban Planning, Tabriz University, IRAN Nasiri Esmaeel 3 Yousef Mohammadzadeh 4 SultanZadeh Hussein 1 Member of Islamic Azad University, Central Tehran Branch, IRAN BehzadBehrouzi Esfahani 2 Urban Planning, Islamic Azad University of Qazvin, IRAN R. Mohan 1 Dept of Mathematics, College of Military Engineering, Pune, 411 031, MH, INDIA PetriciaLeema Roseline 2 Department of Computer Science, Christ College, Pune, 411 014, MH, INDIA Ali Amjad 1 Department of Statistics, Islamia College University Peshawar, PAKISTAN Alamgir 2 Department of Statistics, University of Peshawar, Peshawar, PAKISTAN Umair Khalil 3 Khan SajjadAhmad 4 Khan DostMuhammad 5 Ghobadi M.R. 1 Department of Electrical Engineering, Science and Research Branch, Islamic Azad University, Kermanshah, IRAN Moradi A. 2 Department of Electronic and Computer Engineering, Payame Noor University, 19395 3697, Tehran, IRAN H. Havasi 3 Habibi R. 4 Yarmohammadi L 1 Department of Electrical Engineering, Islamic Azad University at West Tehran Branch, Tehran, IRAN S.E. Afjei 2 Department of Electrical and Computer Engineering, Shahid Beheshti University, Tehran, IRAN Siadatan A 3 Roqieh SadeghiKhaneghah 1 Ardabil University of Medical Sciences, MS in Computer Engineering, Ardabil, IRAN Haghparast Majid 2 Department of Computer Engineering, Yadegar -e- Imam Khomeini (RAH) Branch, Islamic Azad University, Tehran, IRAN Iravanazam Kaveh 1 Department of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, IRAN Hasanmehrmanesh 2 haghighatmonfared Jalal 3 NajafBeigi Reza 1 Islamic Azad University, Science and Research Branch, Tehran, IRAN VahidReza Mirabi 2 Islamic Azad University, Central Tehran Branch, Tehran, IRAN Taefi Tara 3 > Case Study 2014 2 24 2015 July 2 Email marketing is a powerful tool through which it is possible to talk directly to the customers about today’s goods and future successes. The advantage of email is in creating conventional methods, which is possible through direct post, therefore by improving management system for communicating with customers, internet network and increasing customer’s trust; email marketing can be developed and replaced with the traditional method of marketing. In the present article an attempt has been made to evaluate direct and indirect effects of variables on email marketing using path analysis method. In order to achieve such goal, a questionnaire consisting of 40 questions was prepared, and based on the resulted data from the questionnaire and also using path analysis method; the direct and indirect effects of these variables on email marketing were evaluated. According to T-value the internal variables, which affect directly email marketing, were separated from external variables, which are indirectly effective, and the final model for path analysis is determined. The results show that internet network system, customer relationship management, customer’s trust, after sale services and comprehensive advertisement have significant effect email marketing and there was not a significant relationship between teaching and learning with email marketing. Copyright@ International Science Community Association