@Research Paper <#LINE#>Effect of Integrated Marketing Communication Infrastructures on Brand Personality to Improve the Performance of the Brand in Iran's Chain Stores<#LINE#>Aghaei@Mohammad,Mina@Hayati,Asadollahi@Amin<#LINE#>1-6<#LINE#>1.ISCA-RJRS-2013-376.pdf<#LINE#>Department of Business Management, Branch, Tarbiat Moddares University, Tehran, IRAN @ Master of Executive Management from Alborz University, IRAN @ Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, IRAN <#LINE#>23/6/2013<#LINE#>30/12/2013<#LINE#> Since we are living in a global market nowadays, the role of marketing communications on the performance of companies is very evident. Companies are no longer trying to just sale their products, since they have found out that optimum communication with the customers, and making them confident can lead to attracting and maintaining them. On the other hand, while selection, each of the consumers, chooses the brand which has similarities with his/her personal characteristics. Brand personality aspects may have specific functions in different ways or affect the preferences of consumers due to different reasons. In this research, it is tried to investigate the effect of integrated marketing communication (IMC) variable including market-orientation, customer-orientation, and brand-orientation infrastructures on the mediator variable of brand personality in order to improve the brand performance in ETKA Chain Stores. The brand personality is based on the Jennifer Aaker’s model and contains 5 properties of sincerity, competency, excitement, sophistication, and ruggedness. Employing SPSS 18, and LISREL 8.5 software, the data was analyzed. Results are presented in the sections of descriptive and illative findings. In descriptive statistics section, statistical indices of average, standard deviation, minimum and maximum values, and graph have been used. Also, in this section, exploratory factor analysis is performed. In illative statistics section, using LISREL software, model fitting parameters and indices are investigated. Moreover, in this section, confirmatory factor analysis and investigation of the correlation between variables are performed and finally, using multiple regressions, effect of the variables is studied. Results indicate that the three components of market-orientation, customer-orientation, and brand-orientation (IMC infrastructures) affect all five properties of brand personality and improvement of brand performance. Certainly, the foremost effect of these three components has been on brand excitement and competency. Also, four characteristics of sincerity, excitement, sophistication and ruggedness affect performance improvement and only brand competency has no effect on improvement of brand performance. <#LINE#> @ @ Clarke Alan, Destination marketing: An integrated marketing communication approach, Elsevier, Oxford 140–147 (2008) @No $ @ @ J James. G. Hutton, Integrated marketing communications and the evolution of marketing thought, Journal of Business Research, 37( 3), 155–16 (1996) @No $ @ @ Lynne Eagle, Philip J. Kitchen., IMC, brand communications, and corporate cultures: Client/advertising agency co-ordination and cohesion, European Journal of Marketing, 34 (5/6), 667 – 686 (2000) @No $ @ @ Moradi SoomaeLoo, K., Evaluation the Impact of Brand Orientation on Firms Performance Improvement, Master's thesis, Islamic Azad University Central Tehran Branch, Unpublished, (2011) @No $ @ @ Robert E. Morgan, Constantine S. Katsikeas & Kwaku Appiah-Adu, Market Orientation and Organizational Learning Capabilities, Journal of Marketing Management, 14 (4) , 353-381 (2010) @No $ @ @ Rod B. McNaughton, Phil Osborne, Robert E. Morgan & Gopal Kutwaroo, Market Orientation and Firm Value, Journal of Marketing Management, 17 (5-6), 521-542 (2001) @No $ @ @ Riza Casidy Mulyanegara., Market Orientation and Brand Orientation from Customer Perspective an Empirical Examination in the Non-profit Sector, International Journal of Business and Management, 5(7), (2010) @No $ @ @ Danyali Dehhoz, M. ; Mardani, A. ; Ansari, M. and Rahmany Youshanlouei, H., Investigating the Relationship between Customer-orientation Norm of Total Quality Management and Meyer-Allen’s Organizational Commitment (Case study: Islamic Azad University-Izeh Branch), Journal of Management Perfection , 5 (18), 76-53 (2011) @No $ @ @ Jennifer L. A., Dimensions of Brand Personality, Journal of Marketing Research, 34 (3), 347-356 (1997) @No $ @ @ Parker. Brian T., A comparison of brand personality and brand user-imagery congruence, Journal of consumer Marketing, 26(3), 175-184 (2009) @No $ @ @ Eshghipour. N., Brand Personality: Theoretical Construct, Dimensions, and Managerial Implications, Presented to Iran Marketing Manuscripts Data Base, May 5, (2011) @No $ @ @ Ganjinia, H. & Akhavan Foomani,S., The role of brand personality on consumer behavior and branding challenges in Asia, Master Thesis, Islamic Azad University of Rasht, unpublished, (2011) @No $ @ @ Yi Lin. L, , The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers, Journal of Product & Brand Management, 19 (1) 4-17 (2010) @No $ @ @ Usakli. Ahmet, Baloglu. Seyhmus., Brand personality of tourist destinations: An application of self-congruity theory, Tourism Management, 32, 114-127 (2010) @No $ @ @ S.C. Ehrenberga Andrew, D. Uncles, b, Mark, J. Goodhardta Gerald, Understanding brand performance measures: using Dirichlet benchmarks, Journal of Business Research, 57 (12), 1307–1325 (2004) @No $ @ @ Hooman, H., A., Recognizing the Scientific Method in Behavioral Sciences (Bases of the Research), 4th ed. Tehran: Parsa Publication. (2001) @No $ @ @ Azar, A. & Momeny, M., Statistics and its Applications in Management Tehran: Institute of Social Sciences studying books, (1998) @No $ @ @ Seyednezhadfahim S.R., Eghdami E., Yosefnezhad S. and Maleki M., Investigating the Procedure of Financial Factors in Successful Companies, Research Journal of Recent Sciences, 2(3), 44-48 (2013) @No $ @ @ Eskandar J., Intellectual Capital and its Effects on Firms’ market value and Financial Performance in Iran: An Investigating Public Model, Research Journal of Recent Sciences, 2(3), 1-6 (2013) @No $ @ @ Mangang P.N., Health Beliefs and Perception of Wellbeing among the Lois of Thanga in Manipur, India, Research Journal of Recent Sciences, 1(4), 46-52 (2012) @No $ @ @ Nwajei G.E., Okwagi P., Nwajei R.I. and Obi-Iyeke G.E., Analytical Assessment of Trace Elements in Soils, Tomato Leaves and Fruits in the Vicinity of Paint Industry, Nigeria, Research Journal of Recent Sciences, 1(4), 22-26 (2012) @No $ @ @ Amanchi N.R. and Mohd M.H., Ecophysiological and cytopathological impact of delfin insecticide (Bacillus thuringiensis) to a unicellular ciliate protozoan, Euplotes patella, Research Journal of Recent Sciences, 1(4), 64-67 (2012) @No <#LINE#>Assessment of Electronic Arbitration regarding Dispute Resolution<#LINE#>Amir@mohammadmota,Alirezahasani<#LINE#>7-14<#LINE#>2.ISCA-RJRS-2013-385.pdf<#LINE#>Department Law of Islamic Azad University, Damghan Branch, IRAN <#LINE#>26/6/2013<#LINE#>10/9/2013<#LINE#>Electronic arbitration is a new issue which includes many different aspects and in the case of application, it can bring significant benefits. The most important benefits are: saving time and money and absolute impartial judgment. The scientific studies regarding the electronic arbitration and its practical benefits can reveal the strengths and weaknesses of it and the results can be used to design experimental models of electronic arbitration. In the case of its success, electronic arbitration can be used regarding the contracts and dispute resolution. The research main goal is assessment of electronic arbitration regarding dispute resolution. Therefore, the research uses library method (books, articles, theses, documents, and so forth) to study the electronic arbitration legally, identify the challenges and related issues, and discuss about them.<#LINE#> @ @ Bainbridge, David. I Introduction to computer Law, Forth Edition Longman, UK (2004) @No $ @ @ Hill Jennifer E., The Future of Electronic Contracts in a International Sales: Gaps and Natural Remedies under the United Nations Convention on Contracts for Sale of Goods, Northwestern Journal of Technology and Intellectual Property, 2(1), 1-34 (2003) @No $ @ @ Farrell, Henry, Constructing the International Foundations of E-Commerce-the EU-US safe Harbor Arrangement, Journal of International Organization, 57, (2003) @No $ @ @ Chissick M. and Kelman A., Electronic Commerce: Law and Practice, Second Edition, London, (2000) @No $ @ @ Davies Lars, Legal Barriers to E-Contracts, FormalRequirements and Digital Signature, in Law and internet, Regulating Cyberspaces, Lillian Edwards and Charlotte Waelde, Ed. Hart Publishing, Oxford (1997) @No $ @ @ Gralla, Preston, How the Internet Works 8, Karen Reinisch Edition,4th ED (1998) @No $ @ @ Davies Lars, Legal Barriers to E-Contracts, Formal Requirements and Digital Signature, in Law and internet, Regulating Cyberspaces, Lillian Edwards and Charlotte Waelde, Ed. Hart Publishing, Oxford (1997) @No $ @ @ Balamuralitharan S. and Rajasekaran S., A Parameter Estimation Model of G-CSF: Mathematical Model of Cyclical Neutropenia, American Journal of Computational Mathematics, , 12-20 (2012) @No $ @ @ Balamuralitharan S. and Rajasekaran S., Analysis of G-CSF Treatment of CN Using Fast Fourier Transform, Research, Journal of Recent Sciences, 1(4), 14-21 (2012) @No $ @ @ Bernard S., Be´lair J. and Mackey M., Oscillations in cyclical neutropenia: New evidence based on mathematical modeling, J Theor Biol.,223, 283–298 (2003) @No $ @ @ Colijn C. and Mackey M., A Mathematical Model of Hematopoiesis: II. Cyclical Neutropenia, Journal of Theoretical Biology, 237(2), 133-146 (2005) @No $ @ @ Foley C., Bernard S. and Mackey M., Cost-effective G-CSF therapy strategies for cyclical neutropenia: Mathematical modelling based hypotheses, J. Theor. Biol.,238, 754–763(2006) @No $ @ @ Hearn T., Haurie C. and Mackey M.C., Cyclical neutropenia and the peripherial control of white blood cell production, J. theor.Biol,192, 167–181 (1998) @No $ @ @ Foley C. and Mackey M., Dynamic hematological disease: A review, J. Math. Biol., In press, (2008) @No $ @ @ Layton J.E. and Hall N.E., The interaction of G-CSF with its receptor, Frontiers in Biosci., 11, 3181–3189 (2006) @No $ @ @ Roeder I., Quantitative stem cell biology: Computational studies in the hematopoieticsystem, CurrOpinHematol, 13, 222–228 (2006) @No <#LINE#>Examination of the Effect of Strategic Supply Management Skills and Supplier Integration on Supply Management Performance in Chain Stores<#LINE#>Mohammad@Aghaei,Karbasi@Jabarzadeh,Bahram,Omid@Kajian<#LINE#>15-20<#LINE#>3.ISCA-RJRS-2013-468.pdf<#LINE#>Department of Business Management, Branch, Shahid Beheshti University (SBU), Tehran, IRAN @ Master of Business Management, Researcher at theETKA Research and Development Center, Tehran, IRAN Master of Business Management, Arak Branch, Islamic Azad University, Arak, IRAN <#LINE#>23/7/2013<#LINE#>2/9/2013<#LINE#>Daily increasing competition among chain stores and intensely changing demands of the customers caused that the managers of these stores search ways to supply their customers’ demands as soon as possible. What helps in achieving this aim is the availability of an efficient supply manager. But there are a lot of factors inside or outside the company that affect this system. Regarding these matters, this study aims at examining the impact of the strategic supply management skills and the supplier integration on the supply management performance in chain stores in Iran. Here, data related to 268 questionnaires received from the managers of different levels of these stores were analyzed by the structural equation modeling. The achieved results indicated that the strategic supply management skills are influential on the supply management performance positively and significantly. It was also revealed that the supplier integration has a positive effect on the supply management performance too. From another side, results showed that the strategic management skills influence the supply management performance of chain stores in Iran.<#LINE#> @ @ Johnson M.E. and Whang S., E-business and supply chain management: an overview and framework, Production and Operations Management,11(4), 413–23 (2002) @No $ @ @ Danese P., Supplier integration and company performance: A configurationally view, Omega ,41(6), 1029–1041 (2013) @No $ @ @ Camuffo A., Furlan A., Romano P. and Vinelli A., Routes towards supplier and production network internationalization, International Journal of Operations and Production Management, 27(4), 371–387 (2007) @No $ @ @ Zuckerman,A. Supply chain management, Axford, Capstone publishing, (2002) @No $ @ @ Harland, C., Zheng, J., Johnsen, T., Lamming, R., A conceptual model for researching the creation and operation of supply networks, British Journal of Management, 15(1), 1–21 (2004) @No $ @ @ Wong, W.P. and Wong, K.Y., A review on benchmarking of supply chain performance measures, Benchmarking: An International Journal, 15(1), 25 – 51 (2006) @No $ @ @ Bengtsson, A., Servais, P., Co-branding on industrial markets. Industrial Marketing Management, 34(7), 706 713 (2005) @No $ @ @ Gibson, B. J., Mentzer, J. T., Cook, R. L. Supply chain management: The pursuit of a consensus definition, Journal of Business Logistics, 26(2), 17 25 (2005) @No $ @ @ Eltantawy ,R. A. Giunipero ,L., Fox, G.L., A strategic skill based model of supplier integration and its effect on supply management performance, Industrial Marketing Management, 38(8), 925–936 (2009) @No $ @ @ Rungtusanatham, M., Salvador, F., Forza, C., Choi, T.Y., Supply-chain linkages and operational performance: A resource-based-view perspective, International Journal of Operations & Production Management,23(9), 1084–1099 (2003) @No $ @ @ Squire B., Cousins P.D., Lawson B. and Brown S., The effect of supplier manufacturing capabilities on buyer responsiveness – the role of collaboration. International, Journal of Operations & Production Management,29 (8),766–788 (2009) @No $ @ @ Fliess, S., Becker, U., Supplier integration—controlling of co-development processes, Industrial Marketing Management, 35(1), 28 – 44 (2006) @No $ @ @ Hedaa L. and Ritter T., Business relationships on different waves: Paradigm shift and marketing orientation revisited, Industrial Marketing Management, 34(7), 714 721 (2005) @No $ @ @ Vachon S. and Klassen R.D., An exploratory investigation on the effects of supply chain complexity on delivery performance, IEEE Transactions on Engineering Management, 49(3), 218–230 (2002) @No $ @ @ Danese, P., Romano, P., Formentini, M., The impact of supply chain integration on responsiveness: The moderating effect of using an international supplier network, Transportation Research, Part E, 49(1), 125–140 (2013) @No $ @ @ Burt D.N., Dobler D.W. and Starling S.L., World class supply management: The key to supply chain management, 7th Ed. New York: McGraw-Hill Irwin (2003) @No $ @ @ Frazelle, H. E. Supply chain strategy, Logistics management library, (2002) @No $ @ @ Simchi-Levi, D., Kaminsky, P., Simchi-Levi, E., Designing and Managing the Supply Chain – Concepts, Strategies and Case Studies, McGraw-Hill Publishing, New York, NY, (2003) @No $ @ @ Closs, D., Mollenlcopf , D., A Global Supply Chain Frame Work, Journal of Industrial Marketing Management, 33(1),37-44 (2004) @No $ @ @ Day, M., Lichtenstein, S., Strategic supply management: The relationship between supply management practices, strategic orientation and their impact on organizational performance, Journal of Purchasing & Supply Management, 12(6), 313–321 (2006) @No $ @ @ Kim, S.W., Effects of supply chain management practices, integration and competition capability on performance. Supply Chain Management, An International Journal, 11(3), 241–248 (2006) @No $ @ @ Carter J.R. and Narasimhan R., A comparison of North American and European future trends. International, Journal of Purchasing and Materials Management, 32(2),12 23 (1996) @No $ @ @ Cavinato, J. L., Supply management, monograph, Institute for Supply Management, (2001) @No $ @ @ Sridharan U.V., CainesW.R. and Patterson C.C., Implementation of supply chain management and its impact on the value of firms Supply Chain Management, An International Journal, 5(2), 71–77 (2005) @No $ @ @ Gunasekaran, A., Patel, C., McGaughey, R.E., A framework for supply chain performance measurement, International Journal of Production Economics, 87 (3),333–347 (2004) @No $ @ @ Li, Suhong, Ragu-Nathanb, Bhanu, Ragu-Nathan, T.S. Rao, S. Subba., The impact of supply chain management practices on competitive advantage and organizational performance, Omega, 34(2), 107-124 (2006) @No $ @ @ Monczka R., Trent R., Handfield R., Patterson J.L., Purchasing and supply chain management. Cincinnati”, OH: Southwestern College Publishing, (2011) @No $ @ @ Michael, T., Tan, C. L., Empirical analysis of supplier selection and involvement, customer satisfaction, and firm performance, Journal of Supply Chain Management, 6(3/4),175 190 (2001) @No $ @ @ Hogan, J. E., Armstrong, G., toward a resource-based theory of business exchange relationships: The role of relational asset value, Journal of Business-to-Business Marketing, 8(4), 3 28 (2001) @No $ @ @ Miller, D., An asymmetry-based view of advantage: Towards an attainable sustainability, Strategic Management Journal, 24(10), 961 976 (2003) @No $ @ @ Jaspers F., Van den Ende J., The organizational form of vertical relationships: Dimensions of integration, Industrial Marketing Management, 35(7), 819 828 (2006) @No $ @ @ Wagner S.M., Intensity and managerial scope of supplier integration, Journal of Supply Chain Management, 39(4),4 13 (2003) @No $ @ @ Lawler E.E., III., Creating high performance organizations, Asia Pacific Journal of Human Resources, 43(1),10 17(2005) @No $ @ @ Giunipero, L. C., Handfield, R. B., & Eltantawy, R. A., Supply management's evolution: Key skill sets for the supply manager of the future, International Journal of Operations & Production Management, 26(7), 822 844 (2006) @No $ @ @ Hoopes, D. G., Madsen, T. L., Walker, G., Why is there a resource-based view? Toward a theory of competitive heterogeneity, Strategic management Journal, 24 (10),889 902 (2003) @No <#LINE#>Characterization of Water and Sediment quality of River Ahiran in Korba Chhattisgarh, India<#LINE#>Dhanesh@Singh,JairamPrasad@Singh,JangdeAshok@Kumar<#LINE#>21-25<#LINE#>4.ISCA-RJRS-2013-654.pdf<#LINE#>Department of Chemistry, K.G. Arts and Science P.G. College, Raigarh, CG, INDIA @ Department of Chemistry, R.K.D. College, Patna Bihar, INDIA<#LINE#>13/9/2013<#LINE#>5/10/2013<#LINE#>Both water and sediment are the valuable natural resources for aquatic organisms whose quality change in a minor range can be very harmful. Growing population, urbanization, increasing living standard and other activities have brought severe changes in the quality of both water and sediment. River Ahiran is a small tributary of the River Hasdeo. River Hasdeo is the largest fresh water resources of Korba city, Chhattisgarh, India. The present study was taken on River Ahiran; it is an important water source of Katghora block and its surrounding villages. River Ahiran was greatly influenced by effluents of small scale industries and domestic wastes. The study revealed that the total solids, total dissolved solids, total suspended solids, ammonia, nitrite, phosphate and chemical oxygen demand of water of this area was found higher. Biological oxygen demand was found under the limit and dissolved Oxygen was found lower than the standard limit. The sediment of the sampling points of River Ahiran contains higher concentration of lead and cadmium than the permissible limit recommended by Indian Standards and World Health Organization. The study highlights the pollution load on River Ahiran due to mixing of industrial and domestic wastes. <#LINE#> @ @ http://24timezones.com/onlinemap/india_korba.php(2013) @No $ @ @ Manivasakam N., Physico-chemical analysis of water sewage and industrial effluent, Pragati Prakasan Meerat (2008-2009) @No $ @ @ Hess P.R., Soil Chemical Analysis, (2002) @No $ @ @ Standard Method of examination of water and wastewater(2005, 21st Edition, APHA) (2005) @No $ @ @ Abowei J.F.N., Salinity, Dissolved Oxygen, pH and surface Water Temperature conditions in Nkoro River, Niger Delta, Nigeria., Advance J. of Food Sci. and Tech.,2(1) , 36-40, (2010) @No $ @ @ Vaishnav M.M. and Sahu Dineswari., Study of some physico-chemical characteristics of Hasdeo River water at Korba, Res. J. Recent Sci., 1(2), 140-142, (2006) @No $ @ @ Umamheshwari S. and Anbu Sarayanan N., Water Quality of Cauvery River Basin Trichinappalli, India, IJLR, 2(1), 1-20 (2009) @No $ @ @ Iwuoha G.N. and Osuji L.C., Changes in Surface Water Physico-Chemical Parameters following the Dredging of Otamiri and Nworie Rivers, Imo State of Nigeria, Res.J.Chem.Sci., 2(3), 7-11, (2012) @No $ @ @ Murhekar Gopalkrushna H., Determination of physico-chemical parameters of Surface Water Samples in and around Akot City, Int. J. Res. Chem. Environ. 1(2), 183-187 (2011) @No $ @ @ Jadhav Priti and Dongre Meena., Evaluation of Dissolved Oxygen an d Biological Oxygen Demand in Ex situ Ganesh idol immersion, Nature Env. And Pollution Tech., 8(2), 561-564 (2009) @No $ @ @ Venkatramih B., Studies of physico-chemical characteristics of water samples in some selected Lakes in Andhra Pradesh, India, IJLR,4(1), 71-84, (2011) @No $ @ @ Mahmood Arshad, Siddquei Alam and Quari Rashida., Determination of fluoride Concentration Sea water of different shores along the Karachi Pakistan, J. Env. Res. and Develop,5(4), 928-932 (2011) @No $ @ @ Rawat Satish K. Rama Singh K and Singh P., Seasonal Variation of Nitrate Level in Ground and Surface Water of Lucknow and its remediation Aquatic Macrophytes, IJLR,3(1), 25-35 (2010) @No $ @ @ Patil Shilpa G., Chonde Sonal G., Jadhav Aasawari S. and Raut Prakash D., Impact of Physico-Chemical Characteristics of Shivaji University lakes on Phytoplankton Communities, Kolhapur, INDIA, Res. J. Recent Sci., 1(2), 56-60 (2012) @No $ @ @ Verma K. Ambrish, Pandey Poonam, Khan A.H., Mathur N. and Kishku G.C., Seasonal Variation in Surface River due to Effluent from Petrochemical Industry, Journal Enirn. Res. and Develop,(5)4, 912-929 (2011) @No $ @ @ Shama S., Iffat N., Mohammad I.A. and Safia A., Monitoring of Physico-Chemical and Microbiological Analysis of Under Ground Water Samples of District Kallar Syedan, Rawalpindi, Pakistan, Res.J.Chem.Sci., 1(8), 24-30 (2011) @No $ @ @ EI-Moselhy Mohamed Khalid, Adel Amer, and EI-Din Nihal Galal EI-Din Shams., Trace metal concentration in water, sediments, and microalgae species in the itertidal zone of Suez Bay, Red Sea, Egypt, Int. J. of Oceans and Oceanography, 19(1), 19-28 (2006) @No $ @ @ Khosravi Tauba, Shivaraju H.P., Sajan C.P. and Byrappa K., Impact Assessment of Effluent Discharge on Underground Water Qualities around Gemini Distillery, Nanjangud, Mysore District, Int. J. of Applied Env. Sci., 5(4), 617-626 (2010) @No $ @ @ Dewangon S. and Vaishnava M.M., Assessment of Water Quality Status in Reference to Statistical Parameter in Different Aquifers of Balco Industrial Area, Korba, C.G. INDIA, Res. J. of Chem. Sci.,1(9), 67-72 (2011) @No $ @ @ Krishna Mohan G.V., Prakash G. Jaya,and Wate S.R.,Environmental Impact Assessment of Seasonal Variations of Lower Krishna River Estuary, Peninsular India, Int. J. of Env. Res. and Dev., 1(1), 5-15 (2011) @No $ @ @ Jaiswal R.K., Thomas T. and Galkate R.V., Assessment of Reservoir Sedimentation for Environmental Planning in Rajaval Reservoir of Gujarat, India, Int. J. of App. Env. Sciences, 5(4), 529-540 (2010) @No $ @ @ Rammesur T. Roshan, Boodhoo Kishore, Bissembur Zaynab Bibi, Balgobin and Boyjoo Aushima, Investigation of lead and zinc in coastal sediments from urban runoff along the North-West coast of Mauritius, J. of Env. Res. And Develop,5(3), 516-523 (2011) @No $ @ @ Talabi S.M., Ollahi Hbbib S. and Semnani, Cloud Point Extraction and Flame Atomic Absorption Spectrometric Determination of Lead and Cadmium in Natural Waters, Asian J. of Chem., 19(3), 2445-2451 (2007) @No $ @ @ Limsun Hoo, Samat Abdulla, Moh. R. Othamon., Cd and Pb Concentration at residential area nearby Labu river system in Malaysia, Res. J. Chem. Env., 7(3), 60-64 (2003) @No $ @ @ Singh Mani and Mishra R. M., Ambient Lead (Pb)Concentration, Bioaccumulation and its Effects on Leaf Epidermal Structures of Bougainvillea Spectabilis, In. J. of App. Env. Scien.5 (2) 201-213 (2010) @No $ @ @ Singh P.K. and Tiwari R.K., Cd toxicity induced change in plant water relation and oxidative metabolism of B. Zuncea L. Plant, J. Env. Bio., 24(1) 107-112, (2003) @No $ @ @ Sahhapandit Pranab, Saikia Bipul Mishra Kr. Abani, Analysis of Heavy Metals from Water Samples of Biswanath Sub-Division Sonitpur District, Assam, India, Nature Env. And Poll. Tech., 5(1) 153-162 (2010) @No $ @ @ Bhattacharya S.B., Saha S.B., Basu S. and Choudhury A., Influence of heavy metals on the photosynthetic production of phytoplankton of ganga river, West Bengal, J. of Environ. Biology, 21(2), 153-156 (2000) @No <#LINE#>The Conceptual Framework for Commercialization of Research Findings in Iranian Universities<#LINE#>Forouz@,LotfollahDehkordi1,Akbar@JovkarAli,Rahmani@ZeynolAbedin,Esfanjani@AbbasiHossein<#LINE#>26-32<#LINE#>5.ISCA-RJRS-2013-677.pdf<#LINE#>Faculty of Management and Economic, Tarbiat Modares University, Tehran, IRAN @ Department of Management, Economics and Accounting, Payam Noor University, Tehran, IRAN @ Payam Noor University, Tehran, IRAN <#LINE#>19/9/2013<#LINE#>2/11/2013<#LINE#>Changes in economic and social environments caused the traditional approach to universities and research centers as the producers of knowledge to be revised and a new approach to be configured. In this approach, the universities are more responsible for turning their research achievements into the factors of economic growth, prosperity and society wealth and should make more attempts to transfer and employ knowledge in economic, social and industrial areas so as to be interpreted as the commercialization of research results and accepted as one of the main missions and functions of universities besides the education and research. Lack of a comprehensive and integrated framework for the commercialization of research findings in universities was the salient issue identified in the literature. Presenting a conceptual model in response to the question “how to commercialize research results”, it is expected to solve a real problem of universities and it answers the theoretical gaps in this study field. This paper probes for a comprehensive conceptual framework with an exploratory study and comparative to identify the stages of commercialization process and most important factors which form the background to achieve commercialization and classification of factors on the basis of the characteristics of each component/ factor/ variable within a Tri-Category conceptual framework. With combination of variables and generation of the three dimensions of context, structure, content, and also the stages of commercialization process, the conceptual framework of this study was developed. Thus, the mentioned factors provide the conditions to facilitate commercialization process and provide its realization.<#LINE#> @ @ Etzkowitz H., Research groups as quasi-firms’: the invention of the entrepreneurial university, Research Policy, 32, 109–121 (2003) @No $ @ @ Siegel D.S., Waldman D.A., Atwater L.E., Link A.N., Commercial knowledge transfers from universities to firms: improving the effectiveness of university–industry collaboration, Journal of High Technology Management Research, 14, 111–33 (2003) @No $ @ @ Etzkowitz H. and Leydesdorff L., The dynamics of innovation: from National Systems and ‘‘Mode 2’’ to a Triple Helix of university– industry–government relations, Research Policy, 29, 109–23 (2000) @No $ @ @ Baldini N., Grimaldi R. and Sobrero M., Institutional changes and the commercialization of academic knowledge: A study of Italian universities’ patenting activities between 1965 and 2002, Research Policy, 35, 518–32 (2006) @No $ @ @ Young T.A., Establishing a Technology Transfer Office”. A handbook of best practices available in: www.snitts.se/ document /ipHandbook-Young Establishing TTOs.pdf(2007) @No $ @ @ Industry Canada, People and Excellence: the Heart of Successful Commercialization, Volume II, Supporting Material, Ottawa, Industry Canada (2006) @No $ @ @ Diane A.I. S &T Commercialization of Federal Research Laborites and University Research, Carleton University Eric Sport, School of Business, Canada (2004) @No $ @ @ Bandarian R., Enablers of Commercialization in Research Organizations, Proceeding of International Management Conference, Sharif University of Technology, Iran (2005) @No $ @ @ Salami R. and Mohammadi K., Mechanisms of technology transfer and commercialization of research at the University of trilateral cooperation, the Iranian government and industry, Proceedings of the ninth conference of Industries and Mines R & D Centers, 8 and 9 December, Tehran (2010) @No $ @ @ Niknam M., Behboudi M. and Jalili N., Identify factors influencing the commercialization of research achievements; case study Islamic Tablighat Organization, Proceedings of the First International Conference on Management, Innovation and Entrepreneurship, February Shiraz, (2010) @No $ @ @ Jalili N., Mousakhani M. and Behboudi M., Nationalized Model For Commercialization, Field Study in Iran, Interdisciplinary Journal of Research in Business, 1(4), 118-129 (2011) @No $ @ @ Pourezzat A.A., Gholipour E. and Nadirkhanlu S., Identify and prioritize the factors affecting commercialization of science at universities, Journal research, entrepreneurship, 7, 66-35 (2010-A) @No $ @ @ Moghimi S.M., Sadiqzadeh A. and Jafarzadeh K.A., The effect of Environmental factors on the commercialization of ideas and research results, Strategic Management Studies quartrary, , 113-126 (2010) @No $ @ @ Andrew O. Martyniuk, Ravi K. Jain, Harry J. Stone, Critical success factors and barriers to technology transfer: case studies and implications, International Journal of Technology Transfer and Commercialisation, 2(3), 306-327 (2003) @No $ @ @ ThanhHuyen T.T., A study of the key success factors for new technology commercialization, Master’s thesis, National Cheng Kung university, Available at: http://etds.lib.ncku.edu.tw... (2009) @No $ @ @ Radfar, R., Nezami, A. and madani, H., Commercialization the effect factor in economic and technology development, Journal parks and incubators, 20, 33-40 (2009) @No $ @ @ Firoozmanesh M.R., Commercialization of research results in the hi tech, companies, Ninth Annual Conference on Community Research and Development of Industries and Mines, Tehran, Iran (2010) @No $ @ @ Swedish Institute for Growth Policy Studies, ITPS, Commercialization of Research Results in the united states, An overview of federal and academic technology transfer (2004) @No $ @ @ Braun M., Brown D., Graf G., Leroyer J., Sabisch H., Meissner D., Rouach D., Santi, P., Getting More Innovation from Public Research, European Commission, Enterprise Directorate General, P.4-6, http://www.cordis.lu/ innovationpolicy/ studies/published.htm (2000) @No $ @ @ Advisory Council on Science and Technology., Issues with Respect to Commercialization Canadian University Research, Project Number 98848, final report (1999) @No $ @ @ Biemans W.G. and Harmsen H., Overcoming the barriers to market –oriented product development, Journal of Marketing Practice: Applied Marketing Science, 1(2), 7-25 (1995) @No $ @ @ Bandarian R. and Ghabezi R., Advantages and challenges of commercializing research results research centers in the industry, Journal parks and technology incubators, 20, 19-25 (2009) @No $ @ @ Pourezzat A.A., Gholipour E. and Nadirkhanlu S., Explanation of barriers to entrepreneurship and commercialization of university students in Tehran University, Journal of Science and Technology Policy, the nd year, summer, 78-65 (2010 - B) @No $ @ @ Pourezzat A.A. and Heydari E., Identify and classification of knowledge commercialization challenges and barriers with using Q method, Journal of Science and Technology Policy, , 49-62 (2011) @No $ @ @ Magnus K., Commercialization of Research Results in the United States, ITPS, Swedish Institute for Growth Policy Studies, P.14,15 , Accessed in www.itps.se (2004) @No $ @ @ DevrimGöktepe, Investigation of University Industry Technology Transfer Cases: A Conceptual and Methodological Approach, Division of Innovation-LTH Lund University (2004) @No $ @ @ Goldsmith H.R., A Model for Technology Commercialization, Mid-Continent Regional Technology Transfer Centre Affilliate's Conference, NASA Johnson Space Centre, Houston (1995) @No $ @ @ Goldsmith H.R., Model of Commercialization. Arkansas Small Business and Technology Development Center, Available from: http://asbdc.ualr.edu/technology/ commercialization/the model.asp. (2003) @No $ @ @ Jolly V.J ., Commercializing new technologies: getting from mind to market, Harward business school press, Online available at: http://books.google.com/books (1997) @No $ @ @ Cooper R.G., A process model for industrial new product development, IEEE Transactions on Engineering Management, EM-30, 2-11 (1983) @No $ @ @ Rothwell R. and Zegfeld W., Reindustrialization and Technology, London, Longmans (1985) @No $ @ @ University of British Colombia, commercialization procedures, University Industrial Liaison Office, Canada, Available at: http://www. Uilo.ubc.ca/researcher_ commercialization.asp (2013) @No $ @ @ Bontoux, Thierry, Getting Technologies Such as Nanotechnology Out of the Universities, http://www.azonano.com/details.asp?ArticleId=2548. Accessed in: 2011-03-10 (2010) @No $ @ @ Amin Mozaffari F. and Shamsi L., The investigation of Commercialization of academic research methods and approaches; Case study Tabriz University. Journal -Science and Technology Policy, Third Year, , 28-15 (2011) @No $ @ @ AbbasiEsfanjani H., Framework to support technological knowledge management, Tadbir Magazine, seventeenth year, March, 178, 79-74 (2006) @No $ @ @ Forouzandeh D.L., Sarlak M.M., Pourezzat A.A. and Ghorbani A. , A Comprehensive Conceptual Framework for the E-Government Realization, Australian Journal of Basic and Applied Sciences, ), 50-64 (2012) @No $ @ @ MirzaeiAhranjani H. and Amiri M., Developing a Three Dimensional Model for Analysis of Philosophical Bases and Fundamental SubStructures of Management Theories, Iran, Journal of Management Knowledge, 3-21 (2002) @No $ @ @ Goldsmith H.R., A Model for Technology Commercialization, Mid-Continent Regional Technology Transfer Centre Affilliate's Conference. NASA Johnson Space Centre, Houston (1995) @No $ @ @ Goldsmith H.R., Model of Commercialization, Arkansas Small Business and Technology Development Center, Available from: http://asbdc.ualr.edu/technology/ commercialization/the model.asp.(2003) @No $ @ @ Rothwell R. and W. Zegfeld, Reindustrialization and Technology, London, Longmans (1985) @No $ @ @ Cooper R.G., A process model for industrial new product development, IEEE Transactions on Engineering Management, EM-30, 2-11 (1983) @No $ @ @ Jolly V.J., Commercializing new technologies: getting from mind to market, Harward business school press, Online available at: http://books.google.com/books (1997) @No $ @ @ DevrimGöktepe, Investigation of University Industry Technology Transfer Cases: A Conceptual and Methodological Approach, Division of Innovation-LTH Lund University (2004) @No $ @ @ University of British Colombia, “commercialization procedures” University Industrial Liaison Office, Canada. Available at: http://www. Uilo.ubc.ca/researcher _commercialization.asp (2013) @No $ @ @ Magnus K., Commercialization of Research Results in the United States, ITPS, Swedish Institute for Growth Policy Studies, P.14,15 , Accessed in www.itps.se (2004) @No $ @ @ Mahdi R., Development of a methodology for problem solving of commercialization of technology and research achievements, First International Conference on strategies and techniques of problem solving, Tehran (2007) @No $ @ @ Allen Consulting Group, Building Effective Systems for the Commercialization of University Research, Prepared for Business Council of Australia and Australian Vice- Chancellors` committee (2004) @No $ @ @ Fakour B., Conditions predisposing to promote the commercialization of university research, Journal of Rahyaft, policies of national scientific research center, 40, 54-46 (2007) @No <#LINE#>The Urban land use Planning Using Cellular Automata Model: A Case study of 1st Municipal district of Isfahan city, Iran<#LINE#>Masoud@Sadjadi,Mohammadi@Mahmood<#LINE#>33-42<#LINE#>6.ISCA-RJRS-2013-689.pdf<#LINE#>Department of Urban Planning, Islamic Azad University, Boroujerd Science and Research Branch, IRAN @ Department of Urban Planning, Art University of Isfahan, IRAN<#LINE#>21/9/2013<#LINE#>8/11/2013<#LINE#>Efficient use of land and urban land use planning is one of the key issues in urban planning system and should be informed and guided by the uncontrolled growth of cities and the development of agricultural lands to prevent waste. Due to the importance and necessity of urban land use planning and discussion of the problems of modern cities. It is necessary to apply new methods and tools that can assist planners in making decisions. Among these methods, methods based on support systems are planned. One of these methods is decision support system –based methods. Cellular automata model is one of the dynamic programming methods analyzing the urban land use structure and the related effects through stimulation of urban land use and prediction of its changes. In cellular automata with a survey of the land and allocating land to land demand forecast, the future of the region is anticipated through a variety of allocation scenarios. The results show that the best decision for the area of 1th Municipal District of Isfahan City is applying the functional areas of residential neighborhoods in areas suitable for residential development and welfare activities in moderately suitable areas for residential development and it is achieved by analysis of environmental suitability stage. Also, promoting the employment to keep the original population of historical fabric of the region is considered. <#LINE#> @ @ Asayesh Hossein, Moshiri, Seyed Rahim, Methodology and techniques of scientific research in humanistic and emphasis on Geography, Qomes publications, (2002) @No $ @ @ Benguigui L., Czamanski D. and Marinov M. and Portugali Y., When and where is a city fractal? Enviroment and planning B: Planning and design,27(1), 507-519 (2000) @No $ @ @ Frankhouser P., Aspects fractals des structures structures urbanites, L’Espace Geographique, , 45–69 (1991) @No $ @ @ Saberifar Rostam, Analysis of urban land use. PhD thesis. Urban Geography, Humanistic school, Tarbiat Modares University (1999) @No $ @ @ Mehdizade Javad, Planning the land use of change in the views and methods, Urban management journal, (2000) @No $ @ @ Ingerson T.E. and R.L. Buvel, Structure in asynchronous cellular automata, Physica D, 10, 59–68 (1984) @No $ @ @ Engelen G., White R. and Uljee I., Integrating constrained cellular automata model, Gis, and decision support tools for urban planning and policy making. In Decision, support systems in urban planning. Edited by Timmermans H.P.J.E & FN spon, London, 125-15 (1997) @No <#LINE#>Effects of Relationship Marketing Strategies on Customer Responses in Iran's Banking Industry: Role of Mediator the Relationship Quality<#LINE#>Aali@Samad,Ibrahimi@Abdulhamid,Vahid@RezaMirabi,Zare@Shahram<#LINE#>43-54<#LINE#>7.ISCA-RJRS-2013-722.pdf<#LINE#>Department of Management, Qeshm International Branch, Islamic Azad University, Qeshm, IRAN @ Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, IRAN @ BandarAbbas Faculty of Medicine, Hormozgan University of Medical Sciences, BandarAbbas, IRAN<#LINE#>7/10/2013<#LINE#>22/12/2013<#LINE#>The current paper seeks to study the effects of Relationship marketing strategies on relationship quality, customer’s behavioral and attitudinal responses by presenting a model for effectiveness of relationship marketing in Iran's Banking industry. Survey method was used for this study and Questionnaire was selected as the most appropriate tool for data collection. In these respect customers of Iran banks was selected as the target population of the suggested theoretical model of this experiment and 417customers of the bank have participated as the statistical samples to achieve the goals of this paper. The collected data was analyzed through structural equation modeling (AMOS 18). Findings of the current Paper showed that the strategies of communication development, staff expertise development and investment in relationship are effecting the improvement of relationship quality between bank and the customer, but conflict management has no effect on the quality of this relationship. Also the results of the research showed that the quality of bank-customer relationship has positive effects on Customer loyalty, word-of-mouth and customer’s share. <#LINE#> @ @ Palmatier R.W., Relationship marketing, Cambridge, Massachusetts: Marketing Science Institute (2009) @No $ @ @ Aisyah Salim, Nasyiatul, The evaluation of relationship marketing of skin care service at PKU Muhammadiyah Yogyakatta Hospital, Gadjah Mada University (2011) @No $ @ @ Clemes, M., Mollenkopf, D. and Burn, D., An Investigation of Marketing Problems across Service Typologies, Journal of Services Marketing, 14(7), 573-594 (2010) @No $ @ @ Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R., Factors Influencing the effectiveness Of Relationship Marketing: A Meta-Analysis, Journal of Marketing, 70, 136–153 (2006) @No $ @ @ Terawatanavong, C., Whitwell, G. J., & Widing, R. E., Buyer satisfaction with relational exchange across the relationship lifecycle, European Journal of Marketing, 41 (7/8), 915-938 (2007) @No $ @ @ Chen, C. Y., Chen, C.C., Chen Y. S., & Wey, S. C., Moderating effects in relationship marketing: The roles of customer expertise and price orientation, African Journal of Business Management5(22), 9490-9502 (2011) @No $ @ @ Ndubisi, N. O., A structural equation modeling of the antecedents of relationship quality in the Malaysia banking sector, Journal of Financial Services Marketing, 11, 131-141 (2006) @No $ @ @ Ndubisi, N. O., Relationship marketing and customer loyalty, Marketing Intelligence & Planning, 25(1), 98 – 106 (2007) @No $ @ @ Lattimore, K., The antecedents of relationship quality in Canada and united states, Journal of service marketing, 12(13),177-194 (2011) @No $ @ @ Anderson, J. C. and Narus, J. A., A model of distributor firm and manufacturer firm working partnerships, Journal of Marketing, 54 (1), 42-58 (1990) @No $ @ @ Yang, L., and Capel J., The antecedents of relationship quality in Malaysia and New Zealand, Journal of economic psychology, 10, 363-389 (2011) @No $ @ @ Naoui, F. B., Zaiem, I., The impact of relationship quality on client's loyalty: An application in the parapharmaceutical industry, International Journal of Pharmaceutical and Healthcare Marketing, 4(2), 137 – 156 (2010) @No $ @ @ Wong, A. and Sohal, A., Customer-salesperson relationships: the effects of trust and commitment on relationship quality, Working paper Faculty of Business and Economics, Monash University (2007) @No $ @ @ Kim, W. G., & Cha, Y., Antecedents and consequences of relationship quality in hotel industry, Hospitality Management, 21, 321-338 (2002) @No $ @ @ Crosby, L. A., Evans, K. R., & Cowles, D., Relationship quality in services selling: An interpersonal influence perspective, Journal of Marketing, 54(3), 68-81 (1990) @No $ @ @ Macintosh, Gerrard, and Lawrence S. Lockshin, Retail Relationships and Store Loyalty: A Multi-level Perspective, International Journal of Research in Marketing, 14(5), 487–497 (2007) @No $ @ @ Rajaobelina, L., Bergeron, J., Antecedents and consequences of buyer-seller relationship quality in the financial services industry, International Journal of Bank Marketing, 27(5), 359 – 380 (2009) @No $ @ @ Liang, C., & Wang, W., Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty, Journal of Financial Services Marketing, 10(1), 65-83(2005) @No $ @ @ Wang, W., Liang, C., & Wu, Y., Relationship bonding tactics, relationship quality and customer behavioral loyalty-behavioural sequence in Taiwan's information service industry, Journal of Service Research, 6(1), 31-57(2006) @No $ @ @ Berry, L. L., & Parasuraman, A., Marketing Services: Competing Through Quality, New York: The Free Press(1991) @No $ @ @ Hsieh, Y., & Hiang, S., A study of the impacts of service quality on relationship quality in search-experience-credence service, Total Quality Management, 15(1), 43-58(2004) @No $ @ @ Smith, B., Buyer-seller relationship: Bonds, relationship management, and sex type, Canadian Journal of Administrative Sciences, 15(1), 76-92 (1998) @No $ @ @ Dwyer, F., Schurr, P. & Oh, S., Developing buyer seller relationships. Journal of marketing. 51(2), 11-27 (1987) @No $ @ @ Ganesan, S., Determinants of long-term orientation in buyer-seller relationship, Journal of Marketing, 58(2), 1-19(1994) @No $ @ @ Morgan, Robert M., and Shelby D. Hunt, The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58 (July), 20–38 (1994) @No $ @ @ Fullerton, G., How commitment both enables and undermines marketing relationships, European Journal of Marketing, 39(11/12), 1372-1388 (2005) @No $ @ @ Shammout, A. B., Evaluating an Extended Relationship Marketing Model for Arab Guests of Five-Star Hotels, A thesis submitted for the degree of Doctor of Philosophy, Victoria University, Melbourne (2007) @No $ @ @ Moorman, C., Zaltman, G., & Deshpanede, R., Relationship between providers and users of market research: The dynamics of trust within and between organizations,Journal of Marketing Research, 29(3), 314-329 (1992) @No $ @ @ Chung, L., and Shin W., The antecedents and consequents of relationship quality in internet shopping. Journal of marketing research, 17(4), 460-469 (2010) @No $ @ @ Shamdasani, P. N., & Balakrishnan, A. A., Determinants of relationship quality and loyalty in personalized services, Asia Pacific Journal of Management, 17(3), 399-422(2000) @No $ @ @ Begalle, Mary Susan, Effectiveness of relationship marketing bonding tactics in predicting customer share in the public sector school foodservice market, A dissertation submitted for the degree of Doctor of Philosophy, Iowa State University (2008) @No $ @ @ Gummesson, E., Relationship marketing and imaginary organizations: A synthesis, European Journal of Marketing, 30(2), 31-44 (1996) @No $ @ @ Castellanos-Verdugo, M., Oviedo-García, M. Á., Roldán, J. L., Veerapermal, N., The employee-customer relationship quality: Antecedents and consequences in the hotel industry, International Journal of Contemporary Hospitality Management, 21(3), 251 – 274 (2009) @No $ @ @ Anderson, J. C., & Gerbing, D. W., Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach, Psychological Bulletin, 103(3), 411-423(1988) @No $ @ @ Holmes-Smith, P., Coote, L., & Cunningham, E., Structural Equation Modeling: From the Fundamentals to Advanced Topics, Melbourne: SREAMS (2006) @No $ @ @ .Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D., Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality, Journal of Service Research, 4(3), 230-247(2002) @No $ @ @ Palmatier, Robert W., What Drives Customer Relationship Value in Business-to-Business Exchanges? Cambridge, Mass: Marketing Science Institute, Report No. 07- 118(2007) @No $ @ @ Sheth, J. N., & Parvatiyar, A. E., The evolution of relationship marketing. In J. N. Sheth & A. E. Parvatiyar (Eds.), Handbook of Relationship Marketing (2000) @No <#LINE#>Internal/External Modifiers in Request Speech Act among Iranian Study Abroad Learners<#LINE#>RasouliKhorshidi@Hassan,Rangasawmy@Subbakrishna<#LINE#>55-64<#LINE#>8.ISCA-RJRS-2013-723.pdf<#LINE#>Department of studies in Linguistics, KIKS, University of Mysore, Manasagangotri, Mysore-06, INDIA @ Central Institute of Indian Languages (CIIL), Masagangotri, Mysore-570006, INDIA <#LINE#>7/10/2013<#LINE#>17/12/2013<#LINE#> Request as the most frequent speech act in communication, has been investigated enough in inter language pragmatics and cross-cultural studies. However, most of these investigations were cross-sectional studies. The present longitudinal study aimed to focus on the learners’ use of internal and external modifiers among Iranian study abroaders. A Discourse Completion Task (DCT) on request was administered to a group of 72 Iranian English language learners who enrolled in a study abroad program in language institutes in Mysore, India. This questionnaire was given to these participants at three phases over time as a pre-test (at the beginning), post-test 1 (after three months), and post-test 2 (after six months). A group of 60 native speakers also filled the questionnaire to provide the researcher with criteria for a comparison. The elicited data reveal that the number of employed internal and external modifiers increased in each phase compared with the previous one. The results in this study further indicated that a sustained sojourn in the L2 context provides a positive impact on the study abroad learners’ development in the use of internal and external modifiers. Furthermore, findings from this study show that longer length of stay helps the learners to modify their request utterances more skillfully with internal and external modifiers to make them appropriate according to the context. <#LINE#> @ @ Schauer G., Interlanguage Pragmatic Development: The Study Abroad Context: Continuum. Continuum International Publishing Group. London: England (2009) @No $ @ @ Omar A., iswahili Requests: Performance of Native Speakers and Learners, In K. ovrlig, C. lider & A. Omar (Eds.), Pragmatics and language learning 11, 227–252(2006) @No $ @ @ Woodfield H., Interlanguage Requests: A cstiStudy, In M. Puetz & J. Neff van Aertselaer (Eds.), Developing contrastive pragmatics: Interlanguage and cross-cultural perspectives,Berlin: Mouton de G231264(2008) @No $ @ @ Blum-Kulka S., Modifiers as Indicating Devices: The Case of Requests, Theoretical Linguistics, 12(1), 213-230 (1985) @No $ @ @ Hassall T., Requests by Australian Learners of Indonesian, Journal of Pragmatics, 35(12), 1903-1928 (2003) @No $ @ @ Pinto D., The Acquisition of Requests by Second Language Learners of Spanish, Spanish in context, 2(1), 1-27 (2005) @No $ @ @ Rintell E.M. and Mitchell C., Studies of Requests and Apologies: An Inquiry Into Method, Cross-culturalPragmatics: Requests and Apologies, Norwood, NJ:Ablex, 248272 (1989) @No $ @ @ Tracy K., Craig R.T., Smith M. and Spisak F., The Discourse of Requests, Human Communication Research, 10(4), 513-538 (1984) @No $ @ @ Woodfield H. and Economidou-Kogetsidis M., ‘I Just Need More Time’: A Study of Native and Non-native Students' Requests to Faculty for an Extension, Multilingua- Journal of Cross-Cultural and Interlanguage Communication, 29(1), 77-118 (2010) @No $ @ @ Khorshidi H.R., Study Abroad and Interlanguage Pragmatic Development in Request and Apology Speech Acts among Iranian Learners, English Language Teaching, 6(5), 62 (2013) @No $ @ @ House J. and Kasper G., Interlanguage Pragmatics: Requesting in a Foreign Language, In W. Lörscher & R. Schulze (Eds.), Perspectives on language in performance, Festschrift for Werner Hüllen, Tübingen: Narr., 1250-1288 (1987) @No $ @ @ Hill T., The Development of Pragmatic Competence in an EFL ContextUnpulid doctoral dissertation), Temple University, o (1997) @No $ @ @ Scarcella R., On speaking politely in a second language. In C. A. , K. Peters & J. Schachter (Eds.), On TESOL 9: The Learner in FocusWashington, DC: Teachers of English to Speakers of Other ngage275 –28(1979) @No $ @ @ Schmidt R., Consciousness, Acculturation and the Acquisition of Commnicative Competence, In N. Wolfson & E. Judd (Eds.), Sociolinguisticsand second language acquisition,Rowley, MA: Newbury e,137–174 (1993) @No $ @ @ Warga M., Pragmatische Entwicklung in der Fremdsprache. Der Sprechakt ‘Aufforderung’ im Französischen [Pragmatic Development in the Foreign ngage. The Speech Act ‘Request’ in French.] Tübingen: Gunter Narr erl(2004) @No $ @ @ Kasper G., Pragmatische Aspekte in der Interrimsprache[Pragmatics Aspects in Interlanguage]. Tuebingen, Germany: Narr(1981) @No $ @ @ Hendriks B., Dutch English Requests: A Study of Request Performance by Dutch Learners of English. In M. Puetz & J. Neff van Aertselaer (Eds.), Delopg Contrastive Pragmatics: rlang and sscultual Perspectives, Berlin: Mouton de G 335 –354(2008) @No $ @ @ Otcu B. and Zeyrek D., Development of Requests: A study on Turkish learners of English, In M. Puetz & J. Neff van Aertselaer (Eds.), Developing Contrastive Pragmatics: Interlanguage and Crosscultural Perspectives,erl: Mouton de G 265–300 (2008) @No $ @ @ Noure Elahi M.H. and Halim Y. M., Does the Current State of Knowledge Need Intercultural Interactions and Intercommunications Research Among Cultures?, Research Journal of Recent Sciences,2(9), 101-109 (2013) @No <#LINE#>SOC Implementation of Hybrid Cryptography Techniques using Hight and RC4 Algorithm<#LINE#>Blesslin@SheebaT.,P.@Rangarajan<#LINE#>65-70<#LINE#>9.ISCA-RJRS-2014-384.pdf<#LINE#>Sathyabama University, Chennai, INDIA @ Department of EEE, RMD Engineering College, Chennai, INDIA<#LINE#>11/2/2014<#LINE#>10/4/2014<#LINE#>In this paper we present a hybrid cryptographic technique implemented on System on chip, hybrid in the sense that we are going to implement both stream cipher and block cipher in a SOC. The encryption of data will be performed by different cipher base on the application.. Here we are integrating HIGHT and RC4 cryptographic algorithm for block cipher and stream respectively in ALTERA Cyclone IV E, so that we can achieve both encryption of data for transmitting through the communication link (i.e. stream cipher) and encryption data like files and images (i.e. Block cipher) can be implemented in single SOC. Finally we are computing the efficiency for both ultra lightweight cryptography (HIGHT) and lightweight cryptography (RC4) implemented on single SOC. <#LINE#> @ @ Diamos, Gregory and Sudhakar Yalamanchili, An Execution Model and Runtime For Heterogeneous Many-Core Systems, 197-200 (2008) @No $ @ @ Yalla Panasayya and Kaps J., Lightweight cryptography for FPGAs, International Conference on Reconfigurable Computing and FPGAs, 225-230 IEEE, (2009) @No $ @ @ Poschmann Axel, Amir Moradi, Khoongming Khoo, Chu-Wee Lim, Huaxiong Wang, and San Ling, Side-channel resistant crypto for less than 2,300 GE, Journal of Cryptology,24(2), 322-345 (2011) @No $ @ @ Paul Rourab, et al., A simple 1-byte 1-clock RC4 design and its efficient implementation in FPGA coprocessor for secured ethernet communication, arXiv preprint arXiv:1205.1737 (2012) @No $ @ @ Sasidharan, Sapna, and Deepu Sleeba Philip. "A fast partial image encryption scheme with wavelet transform and RC4, Intl Journal of Advances in Engineering & Technology,1(4), 322-331 (2011) @No $ @ @ William Stallings, Cryptography – RC4 Algorithm, October (2011) @No $ @ @ Mousa, Allam, and Ahmad Hamad, Evaluation of the RC4 Algorithm for Data Encryption, IJCSA,3(2), 44-56 (2006) @No $ @ @ Fluhrer, Scott, Itsik Mantin, and Adi Shamir, Weaknesses in the key scheduling algorithm of RC4, Selected areas in cryptography, Springer Berlin Heidelberg, 1-24 (2001) @No $ @ @ Saarinen M-JO, The BlueJay Ultra-Lightweight Hybrid Cryptosystem, IEEE Symposium on Security and Privacy Workshops (SPW), 27-32 (2012) @No $ @ @ Yuan X-C., et al., Hybrid encryption and decryption technique using microfabricated diffractive optical elements, Optical Engineering,43(11), 2493-2494 (2004) @No $ @ @ Torkaman Najaf, et al., Innovative Approach to Improve Hybrid Cryptography by Using DNA Steganography, International Journal of New Computer Architectures & their Applications,2(1)(2012) @No <#LINE#>Studying Flux Decline in Hollow fiber Microfiltration unit using Domestic Wastewater<#LINE#>Shigidi@Ihab,Mohd@Danish<#LINE#>71-76<#LINE#>10.ISCA-RJRS-2014-449.pdf<#LINE#> Department of Chemical Engineering, College of Engineering, King Khalid University, PO Box 394, Abha 61411, KSA<#LINE#>24/2/2014<#LINE#>5/4/2014<#LINE#>In this work, domestic wastewater taken from Alarein wastewater treatment plant Abha, Kingdom of Saudi Arabia, has been examined. Conductivity, pH, turbidity and TDS properties were measured for various samples. A 0.2µm tangential flow hollow fiber microfiltration system was used for wastewater treatment and permeates were re-tested. Results obtained showed reduction of various wastewater properties. Turbidity was noticed to have higher reduction value from 10.2 NTU to 1 NTU for wastewater sample. It has been found that permeate flux increases by increasing the transmembrane pressure and crossflow velocity. The impact of fouling was also studied by looking at the reduction of permeate flux with time at various operating conditions. From the results it has been found that the use of microfiltration system has proven reliability in improving wastewater quality to be utilized for drinking purposes. <#LINE#> @ @ Milward H.R., Belhouse B.J. and Walker G., Screw thread flow promoters: an experimental study of ultrafiltration and microfiltration, J.Membr.Sc.,106, 269-279(1995) @No $ @ @ Cui Z.F. and Wright K.I.T., Flux enhancement with gas sparging in downwards crossflow ultrafiltration: performance and mechanism, J.Membr.Sci.,117, 109-116 (1996) @No $ @ @ Thakur B.K. and De S., A novel method for spinning hollow fibre membrane and its application for treatment of turbid water, Separation and Purification Technology, 93, 67-74 (2012) @No $ @ @ Raffin M., Germain E. And Judd S.J., Influence of backwashing, flux and temperature on microfiltration for wastewater reuse, Separation and Purification Technology, 96, 147-154 (2012) @No $ @ @ Hatt J.W., Germain E. and Judd S.J., Pre-coagulation-microfiltration for wastewater reuse, Water Research, 45, 6471- 6478 (2011) @No $ @ @ Sarkar B. And De S., Prediction of permeate flux for turbulent flow in cross flow electricfield assisted ultrafiltration, J.Membr.Sci.,369, 77-87 (2011) @No $ @ @ Sarkar B., De S. And Dasgupta S., Pulsed electric field enhanced ultrafiltration of synthetic and fruit juice, Separation and Purification Technology63, 582-591 2008) 8.Liu L., Liu J., Gao B. and Yang F., Minute electric reduced membrane fouling and improved performance of membrane bioreactor, Separation and Purification Technology, 86,106-112 (2012) @No $ @ @ Yang G.C.C., Yang T.Y. and Tsai S.H., Crossflow electro-microfiltration of oxide-CMP wastewater, Water Research, 37, 785-792(2003) @No $ @ @ Chiu T.Y. and Garcia F.J.G., Critical flux enhancement in electrically assisted microfiltration, Separation and Purification Technology,78, 62-68 (2011) @No @Research Article <#LINE#>Evaluating Hydrodynamic Forces of Sea Waves to Circular and Square Thin Vertical Sectioned Cylindrical Pillars with Identical Cross-section in Off-shore Structures<#LINE#>Bagherzadeh@Mohammad,Madjid@Ghodsi,Farhood@Azarsina<#LINE#>77-82<#LINE#>11.ISCA-RJRS-2013-172.pdf<#LINE#>Department of Marine Structures Engineering Consultant, Science andResearch Branch, Islamic Azad University, Tehran, IRAN<#LINE#>3rd/4/2013<#LINE#>14/10/2013<#LINE#>Wave forces are considered as serious threats to off-shore structures; they can impose great, complicated and destructive forces to the structure and decrease its security and use levels. Due to random waves, it is complicated to exactly estimate hydrodynamic forces imposed on marine structures and it is impossible to easily predicate accurate situation of the structure in different moments. Meanwhile, the mathematical-experimental model of Morison used by researchers to estimate wave force on cylindrical elements of thin structures can be used for approximate estimation of wave forces to off-shore structures. Current study estimates hydrodynamic force effective on circular and square thin vertical sectioned cylindrical pillars with identical cross section using the software MATLAB and Morison’s formula; it parametrically plots cylinder length and estimates total effective force and its focus as well as related moments by equivalency of plotted diagram using mathematical equations and integrating within cylinder length. Then, effectiveness of critical load and side loading capacity of pillars are examined in geometric terms. Results obtained from current study will be used to optimize designs, decrease wave forces to structures, control displacements and increase security levels of marine structures. <#LINE#> @ @ Morison J., The Force Exerted by Surface Waves on Piles,189(1),147-154 (1950) @No $ @ @ Moghadam N., Forces of Waves, Marine Engineering Journal, 1(2), 10-18 (2004) @No $ @ @ Sadreldini A., Dynamic Analysis of Single Base Piles, Marine Engineering Journal, 2(1), 10-15 (2005) @No $ @ @ Afzali A., Probability Techniques for Analysis of Marine Metal Fixed Platforms within Persian Gulf under Wave Loading, Marine Engineering Journal, 4(6), 92-98 (2004) @No $ @ @ Naghipour B., Estimation of Wave Hydrodynamic Forces on MarineSlender Bodies Using SI Method, Marine Engineering Journal, 2(1), 128-134 (2005) @No $ @ @ Panahi V., Developing a Limited Volume Numerical Method to Evaluate Hydrodynamic Performance of Marine Structures, Marine Engineering Journal, 5(10), 23-28 (2009) @No $ @ @ Chegini V., Theories on Waves, 1st ed., Institute for Research Jihad, Tehran, Iran (1998) @No $ @ @ Murray Rudmanand Paul W. Cleary Murray Rudman, CSIRO, Melbourne, Australia 9-11 December (2009) @No $ @ @ Chakrabarti S.K., Hydrodynamics of offshore structures, Mechanics Publications, New York,(1987) @No $ @ @ Sarpakaya T. and Isaacson M., Mechanics of forces on offshore structures, Van Nostrand York, Reinhold Company Inc, New (1981) @No $ @ @ Fenton J.D., A fifth- order stokes theory for steady waves, Journal water way, port, coastal & ocean Engineering, 3(2), 216-234 (1985) @No $ @ @ Ketabdari M.J. and Badkoobeh A., Evaluation of inline and Vortex shedding force on Jacket type platforms in Persian gulf, ICOPMAS, Tehran, Iran (2004) @No <#LINE#>The Existence of General Solution of Non-linear partial differential equation in General case in complex space<#LINE#>N.@Taghizadeh,Norozpour@S.<#LINE#>83-85<#LINE#>12.ISCA-RJRS-2013-477.pdf<#LINE#>Department of Mathematics, Faculty of Mathematical Sciences, University of Guilan, P.O Box 1914, Rasht, IRAN <#LINE#>23/7/2013<#LINE#>6/10/2013<#LINE#>In this paper, we discuss on the existence of general solution of non-linear partial dierential equation in complex space by using Fixed point theorem and contraction function. <#LINE#> @ @ Vekua I.N., Elliptic rst order system of partial dierential equations boundary value problems, Matem, Sbornik, 31, 217-314 (1952) @No $ @ @ Vekua I.N., Generalized analytic functions, 2nd ed,Nauka, Moscow, (in Rus-sian) (1988) @No $ @ @ Mamourian A., Esralian E. and Taghizadeh N., On the existence of general solution of rst order elliptic systems by Fixed-point theorem, Non-linear Analysis theory and Application, 30(1), 5351-5356 (1997) @No $ @ @ Taghizadeh N., On the uniqueness of solution of rst order non-linear complex elliptic systems of partial differential equations in Sobolev space, Honam Mathematical, 27(2),205-209 (2005) @No $ @ @ Taghizadeh N. and Akbari M., the existence and uniqueness of solution of non-linear partial differential equations by Fixed-point theorem in sobolev space and their results, International journal of Applied Mathematics, 22(6), 879-885 (2009) @No <#LINE#>Sparse Signal Recovery based on Hybrid Genetic Algorithm<#LINE#>JawadAli@Shah,Qureshi@I.M.,AmirA.@Khaliq1,Omer@Hammad<#LINE#>86-93<#LINE#>13.ISCA-RJRS-2013-703.pdf<#LINE#>Department of Electronic Engineering, Faculty of Engineering and Technology International Islamic University Islamabad, PAKISTAN @ Department of Electronic Engineering, Air University, Institute of Signals, Systems and Soft computing (ISSS), Islamabad, PAKISTAN @ Department of Electrical Engineering, COMSATS Institute of Information Technology, Islamabad, PAKISTAN<#LINE#>27/9/2013<#LINE#>12/11/2014<#LINE#>This paper introduces a novel technique of recovering an S-sparse signal from lesser number of random measurements (under sampled signal) using hybrid genetic algorithm (GA). The proposed method uses a chromosome-based cross over to produce the off springs with better fitness. The l_0minimizationconstraint is directly incorporated in population to achieve the desired sparsity level. The slow and premature convergence of GA is prevented with the help of modified parallel coordinate descent (PCD) algorithm. This hybrid mechanism of GA along with modified PCD makes the sparse signal recovery faster and accurate. The performance of the proposed algorithm is verified by comparing its results with those of PCD and separable surrogate functional (SSF) algorithms. The effectiveness of hybrid GA is further demonstrated experimentally by faithfully recovering a synthetic one-dimensional sparse signal. The simulation results show that an accurate sparse signal reconstruction is possible with hybrid GA using only a small number of observations. <#LINE#> @ @ Needell D., Tropp J. and Vershynin R. Greedy signal recovery review, Signals, Systems and Computers, 2nd Asilomar Conference, 1048-1050, IEEE (2008) @No $ @ @ Tropp J.A. and Wright S.J., Computational methods for sparse solution of linear inverse problems, Proc. IEEE, 98(6), 948 -958 (2010) @No $ @ @ Olver Shakiban, Applied linear algebra, ISBN-13: 9780131473829 (2005) @No $ @ @ Cand E.J., egrave;s and M.B. Wakin, An introduction to compressive sampling, IEEE Signal Process Mag., 25(2), 21-30 (2008) @No $ @ @ Schmidt M., Least squares optimization with 11-norm regularization, Technical report, (2005) @No $ @ @ Beck Amir and Marc Teboulle, A fast iterative shrinkage-thresholding algorithm for linear inverse problems,SIAM Journal on Imaging Sciences, 2(1), 183-202 (2009) @No $ @ @ Lustig M., Donoho D.L., Santos J.M. and Pauly J.M.,Compressed sensing MRI, Signal Processing Magazine, IEEE, 25(2), 72-82 (2008) @No $ @ @ Gorodnitsky Irina F., Bhaskar D. Rao, Sparse signal reconstruction from limited data using FOCUSS: A reweighted minimum norm algorithm, Signal Processing, IEEE Transactions, 45(3), 600-616 (1997) @No $ @ @ Candès E., Romberg J. and Tao T., Robust uncertainty principles: Exact signal reconstruction from highly incomplete frequency information, IEEE Trans.Inform. Theory, 52(2), 489–509 (2006) @No $ @ @ Candès E., Romberg J. and Tao T., Stable signal recovery from incomplete and inaccurate measurements, Comm. Pure Appl. Math 59(8), 1207–1223 (2006) @No $ @ @ D. Donoho, Compressed sensing, IEEE Trans. Inform. Theory, 52(4),1289–1306 (2006) @No $ @ @ Mendelson S., Pajor A. and Tomczak-Jaegermann N., Uniform uncertainty principle for Bernoulli and subgaussian ensembles. Constructive Approximation, 28(3),277-289 (2008) @No $ @ @ Baraniuk, Richard G. Compressive sensing [lecture notes], Signal Processing Magazine, IEEE, 24(4), 118-121 (2007) @No $ @ @ Tibshirani R., Regression shrinkage and selection via the lasso, Journal of the Royal Statistical Society, Series B (Methodological), 267-288 (1996) @No $ @ @ Chen S.S., Donoho D.L. and Saunders M.A., Atomic decomposition by basis pursuit, SIAM journal on scientific computing, 20(1), 33-61 (1998) @No $ @ @ Grant Michael and Stephen Boyd, CVX: Matlab software for disciplined convex programming (web page and software), URL http://stanford. edu/boyd/cvx (2008) @No $ @ @ Candes E., Romberg J., l1-magic: Recovery of sparse signals via convex programming, URL: www. acm. caltech. edu/l1magic/downloads/l1magic. pdf, 4 (2005) @No $ @ @ Tropp J.A. and Gilbert A.C., Signal recovery from random measurements via orthogonal matching pursuit, Information Theory, IEEE Transaction, 53(12), 4655-4666 (2007) @No $ @ @ Needell D. and Tropp J.A., Cosamp: iterative signal recovery from incomplete and inaccurate samples, Communications of the ACM, 53(12), 93-100 (2010) @No $ @ @ Tropp J.A., Greed is good: Algorithmic results for sparse approximation, Information Theory, IEEE Transactions, 50(10), 2231-2242 (2004) @No $ @ @ Elad M., Sparse and redundant representations: from theory to applications in signal and image processing,Springer, (2010) @No $ @ @ Blumensath T. and Davies M.E. Iterative hard thresholding for compressed sensing. Applied and Computational Harmonic Analysis, 27(3), 265-274 (2009) @No $ @ @ Wipf David P. and Bhaskar D. Rao., Sparse Bayesian learning for basis selection, Signal Processing, IEEE Transactions, 52(8), 2153-2164 (2004) @No $ @ @ Chartrand R., Exact reconstruction of sparse signals via nonconvex minimization, Signal Processing Letters, IEEE, 14(10), 707-710 (2007) @No $ @ @ Hastie T., Tibshirani R. and Friedman J., Linear Methods for Regression, Springer New York, (2009) @No $ @ @ Mohimani, G. Hosein, MassoudBabaie-Zadeh, Christian Jutten, Complex-valued sparse representation based on smoothed 0 norm, Acoustics, Speech and Signal Processing, IEEE International Conference, 3881-3884 (2008) @No $ @ @ Haupt Randy L., Sue Ellen Haupt. Practical genetic algorithms, John Wiley & Sons, (2004) @No $ @ @ Craenen B.G.W., A.E. Eiben, E. Marchiori, How to handle constraints with evolutionary algorithms, Practical Handbook of Genetic Algorithms: Applications, 341-361,(2001) @No $ @ @ Rocha, Miguel, José Neves, Preventing premature convergence to local optima in genetic algorithms via random offspring generation, Multiple Approaches to Intelligent Systems, Springer Berlin Heidelberg, 127-136 (1999) @No $ @ @ Elad M., Why simple shrinkage is still relevant for redundant representations?, Information Theory, IEEE Transactions, 52(12), 5559-5569 (2006) @No <#LINE#>A Two Dimensional Performance Analysis of Mobility Models for MANETs and VANETs<#LINE#>Nisar@MuhammadAmir,Mehmood@Amir,Nadeem@Adnan,Ahsan@Kamran,Sarim@Mmuhammad<#LINE#>94-103<#LINE#>14.ISCA-RJRS-2013-961.pdf<#LINE#>Department of Computer Science, Federal Urdu University of Arts, Science & Technology, Karachi, PAKISTAN<#LINE#>28/11/2013<#LINE#>17/4/2014<#LINE#>Mobile ad hoc Networks and Vehicular Ad Hoc networks have emerged as advanced wireless networks. These networks have their applications in various walks of life. Mobility of nodes in these networks is a major benefit for the end users. However, modeling the mobility of the nodes in these networks is a key for the researcher. In this paper, we first review and categorized the mobility models in MAENTs and VANETs. Then we analyze the performance of different types of existing mobility models of MANETs and VANETs through a case study. In the case study we analyze the performance of mobility models with varying mean speed of nodes. We have also varied the routing protocol to add another dimension in this analysis. The results of the analysis from the case study show the suitability of some key mobility models of MANETs and VANETs in various scenarios. <#LINE#> @ @ Brooch J., Maltz D.A., Johnson D. B., Hu Y. C. andJetcheva J., A performance comparison of multi-hop wireless ad hoc network routing protocols, Proc. of the Fourth Annual ACM/IEEE Int. Conf. on Mobile Comput.and Net. (Mobicom98) (1998) @No $ @ @ Bechler M., Franz W.J., and Wolf L., “Mobile internet access in FleetNet. 13. Fachtagung Kommunikation in verteilten Systemen, Leipzig, Germany(2003) @No $ @ @ Harri J., Filali F. and Bonnet C., Mobility models for vehicular ad hoc networks: a survey and taxonomy,Communications Surveys & Tutorials, IEEE, 11(4), 19-41(2009) @No $ @ @ Ariyakhajorn J., Wannawilai P., Sathitwiriyawong C., A Comparative Study of Random Waypoint and Gauss-Markov Mobility Models in the Performance Evaluation of MANET”, Communications and Information Technologies, 2006 ISCIT'06. International Symposium on, IEEE, 894-899(2006) @No $ @ @ Bai F., Helmy A., A Survey of Mobility Modeling and Analysis in Wireless Adhoc Networks, Book Chapter in the book, wireless Ad Hoc and Sensor Networks, Springer, 2006 @No $ @ @ Moravejosharieh A., Modares H., Salleh R. and Mostajeran E., Performance Analysis of AODV, AOMDV, DSR, DSDV Routing Protocols in Vehicular Ad Hoc NetworkRes. J. Rec. Sci.,2(7), 66-73 (2013) @No $ @ @ Verma N., Routing Protocols in Mobile Ad Hoc Networks, Research J. Engineering Sci.,1(6),36-39(2012) @No $ @ @ Sengar A. and Shrivastav S., Performance Evaluation of AODV and DSDV Routing protocols for Ad-hoc Networks, Research J. Engineering Sci.,1(6), 51-55 (2012) @No $ @ @ Camp T., Boleng J. and Davies V., “A Survey of Mobility Models for Ad Hoc Network Research”, Wireless Comm. and Mobile Computing (WCMC): Special issue on Mobile Ad Hoc Networking: Research, Trends and Applications,2(5), 483-502 (2002) @No $ @ @ Sanchez M. and Manzoni P., A Java-Based Ad Hoc Networks Simulator, Proc. of the SCS Western Multiconf. Web-based Simulation Track,529-551 (1999) @No $ @ @ Liang B. and Haas Z.J., Predictive Distance-Based Mobility Management for PCS Networks, IEEE/ACM Trans. on Net., 11(5), 718-132 (2003) @No $ @ @ Bettstetter C., Smooth is Better than Sharp: A Random Mobility Model for Simulation of Wireless Networks,Proc. ACM Intern, Workshop on Modeling, Analysis, and Simulation of Wireless and Mobile Systems (MSWiM),Rome, Italy, ( 2001) @No $ @ @ Bai F., Sadagopan N., and Helmy A., Important: a framework to systematically analyze the impact of mobility on performance of routing protocols for ad hoc networks, in Proceedings of IEEE Information Comm. Conf. (INFOCOM 2003) @No $ @ @ , San Francisco, ( 2003) @No $ @ @ Davies V., “Evaluating mobility models within an ad hoc network”, Colorado School of Mines, Colorado, USA, Tech. Rep. Master’s thesis,( 2000) @No $ @ @ Mahajan A,. Potnis N,. Gopalan K, and Wang A., “Urban mobility models for vanets”, Proc. of the 2nd IEEE International Workshop on Next Generation Wireless Networks,( 2006) @No $ @ @ Saha A. K. and Johnson, D. B., “Modeling mobility for vehicular ad-hoc networks”, the 1st ACM international workshop on Vehicular ad hoc networks. ACM Press,(2004) @No $ @ @ Choffnes D. R, and Bustamante F. E., “An integrated mobility and trafc model for vehicular wireless networks”, The 2nd ACM international workshop on Vehicular ad hoc networks, VANET’05. ACM Press, (2005) @No $ @ @ Karnadi F. K., Mo Z. H., and Lan K. C., “Rapid generation of realistic mobility models for VANET”, IEEE Wireless Comm. and Networking Conf.,(2007) @No $ @ @ SUMO Simulation of Urban MObility. http://sumo.sourceforge.net (2013) @No $ @ @ Qualnet. http://www.scalable-networks.com (2013) @No $ @ @ Bonnmotion Scenario generator http://sys.cs.uos.de/bonnmotion (2013) @No $ @ @ Hu Y., Perrig A., and Johnson B., “Rushing Attack and Defense in Wireless Ad Hoc Networks Routing Protocols’, Proc. of 2nd ACM workshop on Wireless Security, New York,( 2003) @No $ @ @ Agarwal K., and Wang W., “Statistical Analysis of the Impact of Routing in MANETs Base on Real-Time Measurement”, Proc. of IEEE ICCCN (2005) @No <#LINE#>Landslide analysis to estimate probability occurrence of earthquakes by software ArcGIS in central of Iran<#LINE#>Samadi@HamidReza,Asghar@Teymoorian,Ghasemi@Mostafa<#LINE#>104-109<#LINE#>15.ISCA-RJRS-2014-698.pdf<#LINE#>IslamicAzad University,Hamedan Branch, Hamedan, IRAN @ IslamicAzad University, Hamedan Branch, Hamedan, IRAN @ Geology Department, Tarbiatmodares University, Tehran, IRAN<#LINE#>26/3/2014<#LINE#>8/4/2014<#LINE#> Thepresent study area is located in the high mountains of zagros, where is the highest point of Iran. The region is a small part of the Iran extent, but more than 14% of rainfall volume is allocated. Due to many faults and heavily rainfall in there, the landslide surveying is very important. In this study, geological maps of the area were digitized by ARC GIS software and FISHNET pattern, which the scale of them is 1/100000. Also, the alluvial outcrops were separated from the rocky outcrops. After that these outcrops were separated based on the stratigraphic column and were weighted according to the age. Also, the Digital Elevation Model (DEM) of the area was provided by the topographic map which its scale was 1/25000. After that zoning of slope was performed, too. The slope interval is between 20 to 40. Based on the geometric terms, the occurrence of landside is high in there. The fault map of area was extracted digitally from the geological map. According to meteorological data, rainfall precipitation statistics of the study area, precipitation zonation map was prepared. As for the slope, material, precipitation, fault data and weight composition, the induced landslide (based on the occurrence of earthquake) was zoned via FISHNET pattern. <#LINE#> @ @ Bonabeau E., Dorigo M. and Theraulaz G., SwarmIntelligence: From Natural to Artificial Systems, Oxford University Press, New York, (1999) @No $ @ @ Mossop A. and Segall P., Subsidence at The Geysers geothermal field, N., California from a comparison of GPS and leveling surveys, Geophys, Res. Lett., 24, 1839–1842 (1997) @No $ @ @ Teufel L.W., Rhett D.W. and Farrell, H.E., Effect of reservoir depletion and pore pressure drawdown on in situ stress and deformation in the Ekofisk field, North Sea, In: Rogiers, J.-C. (Ed.), Rock Mechanics as a Multidisciplinary Science, Balkema, Rotterdam, 63–72 (1991) @No $ @ @ Segall, P., Induced stresses due to fluid extraction from axisymmetric reservoirs, Pure Appl. Geophys.,139, 535–560 (1992) @No @Review Paper <#LINE#>Two New Methods for Path Planning of Autonomous Mobile Robot<#LINE#>AhmadiMousavi@Mohsen,Behzad@Moshiri,Dehghani@Mohammad,Habib@Yajam<#LINE#>110-115<#LINE#>16.ISCA-RJRS-2013-605.pdf<#LINE#>Department of New Sciences and Technologies, University of Tehran, Tehran, IRAN @ Department of Computer and Electrical Engineering, University of Tehran, Tehran, IRAN @ Department of Electrical Engineering, Amirkabir University of Technology, Tehran, IRAN @ Department of Electrical Engineering, Sharif University of Technology, Tehran, IRAN<#LINE#>30/8/2013<#LINE#>17/10/2013<#LINE#> This paper investigates four methods for finding shortest path between source and destination in a specific environment. For the known gradient method, we have propped a way to reduce the computational complexity of gradient field. Besides, the proposed method attempts to find the optimal path starting from a suboptimal path with the lowest computations. The considered robot is a mobile robot with three freedom degrees in two-dimensional environment. This will cause the isolation of the angle of trajectory path. The result of the simulations of the methods shows that the new approach provides an appropriate method for mobile robot routing in comparison to other methods. <#LINE#> @ @ Jan K., Chang G.Y. and Parberry I., Optimal path planning for mobile robot navigation, IEEE/ASME Trans. Mechatronics, (13), 451 ( 2008) @No $ @ @ Tae-Kyeong Lee, Sang-HoonBaeka, Young-Ho Choi and Se-Young Oh,Smooth coverage path planning and control of mobile robots based on high-resolution grid map representation, Robotics and Autonomous Systems, (59), 801–812 (2011) @No $ @ @ Boult T.E., Dynamic digital distance maps in two dimensions, IEEE Trans. Robot, (6), 590–597 (1990) @No $ @ @ Subbarao K. and Larry S.D., Multiresolution path planning for mobile robots, IEEE J. Robot, (2), 135–145 (1986) @No $ @ @ Alexopoulos C. and Griffin P.M., Path planning for a mobile robot, IEEE Trans. Syst., Man, Cybern, 22), 318–322 (1992) @No $ @ @ Zelinsky, A mobile robot exploration algorithm, IEEE Trans. Robot, (8), 707–717 (1992) @No $ @ @ Zheng T.G., Huan H, Aaron S, Ant Colony System ALgorithm for Real Time Globally Optimal Path Planing of Mobile Robots, ACTA Automatic Sinica, (33), 279-285 (2007) @No $ @ @ S.SGe, Y.J Cui, New potential functions for mobile robot path planning, IEEE Transactions on Robotics and Automation, (16), 615-620 (2000) @No $ @ @ Li L, Ye T, Tan M. Present state and future development of mobile robot technology research, Conf.Robot, 475480, (2002) @No $ @ @ V. Boschian, A. Pruski, Grid modeling of robot cells: a memory-effcient approach, Journal of Intelligent and Robotic Systems, (8), 201-223 (1993) @No $ @ @ Murphy R.R., Hughes K., Marzilli A. and Noll E., Integrating explicit path planning with reactive control of mobile robots using trulla, Robotics and Autonomous Systems, (27), 225-245 (1999) @No $ @ @ Barraquand J., Langlois B. and Latombe J.C., Numerical potential field techniques for robot path planning,IEEE Trans. Syst., Man, Cybern., (22), 224–241(1992) @No $ @ @ Yang X., Moallem M. and Patel R.V., A layered goal-oriented fuzzy motion planning strategy for mobile robot navigation,IEEE Trans. Syst., Man, Cybern. B, Cybern., (35), 1214–1224 (2005) @No $ @ @ Jiang K., Seneviratne L.D. and Earles S.W. E., Shortest path based path planning algorithm for nonholonomic mobile robots, J. Intell. Robot. Syst., Theory Appl., (24), 347–366 (1999) @No $ @ @ Gabriely Y. and Rimon E., Competitive On-line Coverage of Grid Environments by a Mobile Robot, Computational Geometry, (24), 197-224 (2003) @No $ @ @ Hu T.C., Kahng A.B. and Robins G., Optimal robust path planning in general environments, IEEE Trans. Robot. Autom., (9), 775–784 (1993) @No $ @ @ Laumond J.P., Jacobs P.E., Taix M. and Murray R.M., A motion planner for nonholonomic mobile robots, IEEE Trans. Robot. Autom., (10), 577–593 (1994) @No $ @ @ Sharifi M. and Shahriari B., Pareto Optimization of Vehicle Suspension Vibration for a Nonlinear Half-car Model Using a Multi-objective Genetic Algorithm, Research Journal of Recent Sciences, 1(8), 17-22 (2012) @No $ @ @ Panah Amir, Enhanced SLAM for a Mobile Robot using Unscented Kalman Filter and Radial Basis Function Neural Network, Research Journal of Recent Sciences, 2(2), 69-75 (2013) @No $ @ @ Mark W. Spong, S. Hutchinson, M. Vidyasagar, Robot Modeling and Control, John Wiley and Sons, Inc., (2005) @No $ @ @ Pamosoaji A.K. and Hong K., A Path-Planning Algorithm Using Vector Potential Functions in Triangular Regions, IEEE Trans. Systems, Man, and Cybernetics: Systems, (43), 832-842 (2013) @No <#LINE#>Environmental Psychology in Architecture and Urban Design<#LINE#>Shojazadeh@HamidReza,Mehrvash@Kazemi,Shafizadeh@AsadAllah<#LINE#>116-120<#LINE#>17.ISCA-RJRS-2013-662.pdf<#LINE#>Department of Architecture, Shabestar Branch, Islamic Azad University, Shabestar, IRAN @ Shabestar Branch, Islamic Azad University, Shabestar, IRAN <#LINE#>15/9/2013<#LINE#>5/11/2013<#LINE#>The main effort of this article is to discuss the design theory development theory in architecture theory. Over years, many of sociologists and psychologists begun to study and research in design business, designers and architects’ issues of interest. In addition, some people in fields of interior design, architecture, landscape design and urban design, have done structured research using behavioral sciences and this group grows larger day by day. Both groups believe that behavioral sciences can develop some models and concepts that lead to clear understanding of human-environment relation. The goal is to increase the skills of designers in interior, building sets and better environment and landscape design. Some psychologists believe that built environment has a little effect on human life. Some designers believe that behavioral sciences are just playing with words and makes simple works complex. Another group worried about complexities that can be solved by eye witness, decays by using the decremented philosophies. But if a good understanding of behavioral sciences in design theory development takes place, these considerations fade away. In conventional view point, believed that moral values of visitor can be separable of his/her vision and one can study the universe unaligned. The goal of making a clear foundation of environment design focal point is to determine a set of defined patterns such as: i. Decision making process in environmental design procedure. ii. Built environment and its usage and reaction of people. iii. Physical nature of built environment and its results in daily human living spaces. <#LINE#> @ @ Theory Creation of Architecture, Lang, Tho T. Rendition: Einifar, Ali Reza, Tehran, Tehran Univercity Emissionery, (2012) @No $ @ @ Watner et al, Eds, Experiencing the Environment, New York: Plenum, 187-206 (1979) @No $ @ @ Lang Jon, Burnette, Charles, Moleski, Walter and Vachon, David, Eds, In Designing For Human Behavior: Architedture and the Behavioral Science, Stroudsburg, Pa.: Dawden, Hutchinson and Ross, (1974) @No $ @ @ Pawley,Martin, Architecture versus Housing, New York, Praeger, (1971) @No $ @ @ Neisser, Ulrich, Cognition and Reality, San Francisco: Freeman, (1977) @No $ @ @ Golabchi, Mahmood, Ascenting Architecture, Tehran,Tehran Univercity Emissionery, (2012) @No $ @ @ Harper & Row, Medawar P.B., The Limits of Science. New York (1983) @No $ @ @ Holt, Rinehart and Winston, In an Introduction to environmental Psychology, New York: 61-79 (1947) @No $ @ @ Palmer, Michey A, The Architect, s Guide to Facility Planning ,Washington, DC: AIA and Architectural Record Books, (1981) @No $ @ @ Azizi, Mohammad Mahdi, Density in Urban Development, Tehran, Tehran University Emissionery, (2011) @No $ @ @ Golabchi, Mahmood, Architecture and Tecnology Cooperation, Tehran, Tehran Univercity Emissionery, (2012) @No $ @ @ Parsons, Talcott, Societies, Englewood Cliffs, N.J.: Prentice-Hall, (1966) @No $ @ @ Falamaki, Mohammad Mansoor, Reliving The Structure and Historic Cities, Tehran. Tehran Univercity Emissionery (2011) @No $ @ @ Lang, Jon, The Bult Environment and Social Behavior :Architectural Determinism Re-Examined &#x-3.3;女 ,VIA IV , Cambrige, Mass: MIT Press, 146-153 (1980) @No $ @ @ Golabchi, Mahmood, NatureResourse Revelation, Tehran. Tehran UnivercityEmissionery, (2012) @No $ @ @ Adibi, Ali Asghar, A Process in architectural Design, Tehran, Tehran Univercity Emissionery, (2011) @No $ @ @ Koberg Don & Jim Bagnall, «The Design Process Is a problem-Solving Journey» In The Universal Traveler,LosAltos, Cs: William Kaufman, (1974) @No $ @ @ Golabchi, Mahmood and ZeinaliFraid, Aida, Ancient Sample Architecture, Tehran. Tehran Univercity Emissionery, (2012) @No @Case Study <#LINE#>Measurement of effectiveness of Implementation of Non-pyramid network Marketing (Case study: Zarnegah Parsian Co.)<#LINE#>Foruzzandeh@Lotfollah,Abbasi@Maryam<#LINE#>121-127<#LINE#>18.ISCA-RJRS-2014-055.pdf<#LINE#>Payam Noor University, Tehran, IRAN<#LINE#>8/1/2014<#LINE#>3/2/2014<#LINE#>Unconformity between man’s needs and the available resources , the principle of competitive market and increasing changes in organizations’ environments, have moved man toward new commercial horizons like network marketing. Therefore, understanding network marketing and measurement of its effectiveness is highly important. The present research is a type of descriptive study aims to examine the impact of network marketing on rate of effectiveness among employees and customers of Zarnegah Parsian Co. in 2010. The research instrument is a researcher- made questionnaire and the Cronbach alpha and experts’ comments were used to verify validity and reliability. The obtained data was analyzed via descriptive and inferential statistics methods. The obtained findings on network marketing for four effectiveness criteria of 400 samples including decrease of cost effective, customer’s satisfaction, speed of services and collective knowledge showed a significant value for the impact of network marketing 12.724,9.818,9.293,and 9.293 respectively. According to the impact of network marketing on increase of the company effectiveness, this type of marketing can be a good alternative for common and traditional methods in all public and private Iranian companies for increase of the rate of effectiveness. The main result of the current research is that the network marketing has a direct impact on affectedness. The structural equations modeling measurement showed that the impact of network marketing on decrease of cost effective, speed of services, collective knowledge and customer’s satisfaction is meaningful. Also, the results indicated that rating research variables in descending order includes cost effective, speed of services, customer’s satisfaction and collective knowledge. <#LINE#> @ @ Ramirez E., Meredith E.D. and Brusco M., Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008, Elsevier, Journal of Business Research, 66(9), 1255-1260 (2013) @No $ @ @ Silvia-Elena Iacob, Constanta Popescu, Constantin-Ciprian Iacob, Network Marketing and Global Communication, Ovidius University of Constantza, Faculty of Economic Sciences, Ovidius University Annals, Economic Sciences Series, XII(1), 986-989 (2012) @No $ @ @ Yang, Xue, The Network marketing of Fresh Agricultural Products in China, USA-China Science and Culture Media Corporation, Asian Agricultural Research, 3(4), (2011) @No $ @ @ Dai Fu, Wang, Karen Yuan, Teo, Stephen T.T., Chinese immigrants in network marketing business in Western host country context, Elsevier, International Business Review, 20(6), 659-669 (2011) @No $ @ @ Oren Gil-Or, Building Consumer Demand by using Viral Marketing Tactics within an Online Social Network, Advances in Management, Advances In Management,3(7)(2010) @No $ @ @ Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremersch, INFORMS, Marketing Science, 29(3), 561-567 (2010) @No $ @ @ Yang, Jianmei, Yao, Canzhong, Ma, Weicheng, Chen, Guanrong, a study of the spreading scheme for viral marketing based on a complex network model (2010) @No $ @ @ Jalali Seyyed Mehdi, Khadem Mojgan and Javidani Masoud , Investigation of the Effective Factors on Brand Loyalty and Repurchase Intention (Case study: Iranian Consumers), Res. J. Recent Sci.,2(2), 10-17 (2013) @No $ @ @ Atazadeh Dadabeyglu Yashar, Iranzadeh Soleyman and Jabbari Khamaneh Hussein, Effective Internal Strategic factors on Customer Satisfaction from the Perspective of Organization’s Managers in Tabriz travel agencies, Research Journal of Recent Sciences, 2(9), 40-46 (2013) @No $ @ @ Movahedi M.M., Lotfi M.R. and Nayyeri M., A solution to determining the reliability of products, Using Generalized Lambda Distribution, Res. J. Recent Sci.,2(10), 41-47 (2013) @No $ @ @ Manab Kumar Saha and Bidhan C. Patra, Customers Preference for Aquarium Keeping: Market survey, Special Emphasis on Indigenous Ornamental Fishes in four District of West Bengal, India, Res. J. Recent Sci.,2(12), 43-53 (2013) @No $ @ @ Serban C., Iconaru C., Macovei O.I. and Perju A., Modeling Romanian Consumers' Behaviour Case study: Cause-related Marketing Campaigns, Res. J. Recent Sci.,1(10), 27-32 (2012) @No