International Science Community Association Research Journal of Recent Sciences 2277 - 2502 3 11 2014 November 2 Antecedents of Higher Degree Students’ Satisfaction: A Developing CountryPerspective 31 38 EN Amanati Sahar 1 Business Management Department, Allameh Tabataba'i University, Tehran, IRAN yazdandoust Majid 1 Department of Civil Eng., Tarbiat Modares University, Tehran- 14115-111, IRAN panah Alikomak 2 Department of Civil Engineering, Parsian University, Qazvin- 14115-111, IRAN Reza Sadeghzadegan 3 Khorasani Homa 1 Faculty of Psychology, Roudehen Branch, Islamic Azad University, Roudehen, IRAN Hayedeh Saberi 2 Bagheri Nasrin 3 Beigloo Leila 1 East Azarbaijan Science and Research Branch, Islamic Azad University,Tabriz, IRAN Bohloli Nader 2 Department of Management, Bonab Branch, Islamic Azad University, Bonab, IRAN Vahedi Majid 3 Department of Management, Payam Noor University, PO BOX 19395-4697 Tehran, IRAN Abid Muhammad 1 GIFT University Gujranwala, PAKISTAN Rehman MohsinAbdul 2 > Research Paper 2013 11 15 2014 November 2 The purpose of this study is to present the influence of personal and institutional factors on students’ satisfaction in the context of developing country that further investigate the link between students’ satisfaction and retention. A self-develop questionnaire that comprised of personal and institutional factors was used for data collection. Data were collected from 350 respondents including two public and one private university in Pakistan. Convenience sampling technique was used for data collection. Data were analyzed through SPSS 19.0. In order to check hypothesis, regression analysis was applied which explains that how personal and institutional factors significantly influences students’ satisfaction and students’ satisfaction influences students’ retention. Results reveal that students’ involvement and excellence of campus climate are more significant predictors of students’ satisfaction as well as students’ satisfaction predicts students’ retention. This study has just focused on personal and institutional factors that affecting students’ satisfaction in business schools. Other dimensions of students’ satisfaction can be explored and extension of existing model can be done with the integration of marketing concept that is generating positive word of mouth as well as comparison among different schools can be investigated. Results from this study provide direction to institutions about strategic planning that how they can maximize the level of students’ satisfaction by incorporating institutional and personal factors. Copyright@ International Science Community Association