International Science Community Association Research Journal of Recent Sciences 2277 - 2502 3 11 2014 November 2 The relationship between organizational citizenship behavior and life satisfaction (Case study: Medical Science University of Isfahan, Iran) 120 127 EN Amanati Sahar 1 Business Management Department, Allameh Tabataba'i University, Tehran, IRAN yazdandoust Majid 1 Department of Civil Eng., Tarbiat Modares University, Tehran- 14115-111, IRAN panah Alikomak 2 Department of Civil Engineering, Parsian University, Qazvin- 14115-111, IRAN Reza Sadeghzadegan 3 Khorasani Homa 1 Faculty of Psychology, Roudehen Branch, Islamic Azad University, Roudehen, IRAN Hayedeh Saberi 2 Bagheri Nasrin 3 Beigloo Leila 1 East Azarbaijan Science and Research Branch, Islamic Azad University,Tabriz, IRAN Bohloli Nader 2 Department of Management, Bonab Branch, Islamic Azad University, Bonab, IRAN Vahedi Majid 3 Department of Management, Payam Noor University, PO BOX 19395-4697 Tehran, IRAN Abid Muhammad 1 GIFT University Gujranwala, PAKISTAN Rehman MohsinAbdul 2 Sajjad HassanyPazoky 1 Department of Geomatics, Faculty of Engineering, University of Tehran, Tehran, IRAN Mohammad Saadatseresht 2 Chehreghan Alireza 3 Michalovic Roman 1 Faculty of Special Engineering, 897, Rosina, SLOVAKIA Mikomix 2 Družinská 3 M.N. Hafiza 1 School of Fundamental Science, Universiti Malaysia Terengganu, 21030 Kuala Terengganu,Terengganu, MALAYSIA Isa M.I.N. 2 Center of Corporate Communication and Image Development, Universiti Malaysia Terengganu, 21030 Kuala Terengganu,Terengganu, MALAYSIA N.V. Biradar 1 Department of Zoology, Karnatak Science College, Dharwad, Karnataka, INDIA Sindagi AmbarishS. 2 Department of Microbiology, Karnatak Science College, Dharwad, Karnataka, INDIA Bellad A.S 3 Department of Botany, St. Joseph’s Post Graduate and Research Centre, Bangalore, Karnataka, INDIA Reddy Jayarama 4 Department of life sciences, Jain University, Bangalore, Karnataka, INDIA Navalur Ravi 5 Department of Microbiology, Karnatak University, Dharwad, Karnataka, INDIA Naykar Shivaraj 6 Department of Microbiology, University of Gondar, ETHIOPIA MathewsP. Raj 7 Sadashiv S.O 8 Chandrashekhar Unakal 9 Khadijeh KhodabakhshiParijan 1 DOS in B.N. Bahadur Institute of Management Sciences, Manasagangotri, University of Mysore, Mysore, Karnataka, INDIA Naderian Arash 2 Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, IRAN Hayati Manouchehr 1 Islamic Azad University, UAE Branch, IRAN Vahedi Elham 2 Department of Executive Master of Business Administration, Alborz, IRAN Tavani SaeedNajafi 3 Department of Management, Institute of Management and Planning Studies, IRAN Department of Management and Global Economy, Instroct Scientific Applied Training Center, Tehran, IRAN Shirian Abbas 4 Department of Management, Alborz, IRAN Ebrahimi MohammadReza 5 Siji S. 1 Department of Chemistry, Sree Narayana College, Kannur-670007, Kerala, INDIA Dhanitha M.A. 2 Janardanan C. 3 Jana Müllerová 1 Department of Fire Engineering, Faculty of Special Engineering, University of Zilina, 1. mája 32, 010 08 Žilina, SLOVAKIA Talebi P 1 English Department, Mysore University, INDIA Memarian Arman 1 Islamic Azad University, Zanjan Branch, IRAN Ghader Bagheri 2 Uddin Shahab 1 Department of Computer Science, Federal Urdu University of Arts, Sciences and Technology, Karachi, PAKISTAN Sarim Muhammad 2 Shaikh AbdulBasit 3 Raffat SheikhKashif 4 AL-Qaysi AhmedAbdulqaderHussein 1 Faculty of Electrical Engineering, University Teknologi Malaysia, UTM Skudai, Johor 81310, MALAYSIA Rahman TharekA. 2 University of Technology, Baghdad, IRAQ Sinha Sayantan 1 Chemical and Bioprocess Engineering Laboratory, School of Biotechnology, KIIT University, Bhubaneswar-751024, INDIA Tripathy SurajKumar 2 Institute of Cybernetics Systems and Information Technology, Kolkata-700108, INDIA Ahsan Kamran 1 Department of Computer Science, Federal Urdu University of Arts, Science and Technology, Karachi, PAKISTAN Nadeem Mahmood 2 KICT, International Islamic University, MALAYSIA Najafi Mohammad 1 Department of Education, Faculty of Education and Psychology, university of Isfahan, IRAN Setareh Mousavi 2 Department of Education, Faculty of Education and Psychology, university of kharazmi, Tehran, IRAN Hossein Chaharbashlu 3 > Case Study 2013 11 21 2014 November 2 In recent years, numerous studies have been done about branding and identifying constituent components of products brand equity. While, a few research can be found that the scope of their activities are related to tourism destinations brand. Strong brand of a regional tourism creates an identity for it. Greater value will achieve due to destination name, if formed identity in mind of tourists associate with more positive. Therefore, in this research, the relationship between the indicators of brand equity (including: brand awareness, brand Image, perceived quality, and brand loyalty) in point view of Konecnik and Gartner, attraction of tourist and tourism loyalty was measured. The questionnaires were distributed among 384 tourists in the province of Guilan. Path analysis and confirmatory factor analysis (CFA) method were used to test data and model of research. The results showed that attraction of tourist and brand Image have the greatest effect on tourism loyalty. Copyright@ International Science Community Association