International Science Community Association Research Journal of Recent Sciences 2277 - 2502 1 3 2012 March 2 Market Segmentation for Organic Products in Bandung West Java, Indonesia 48 56 EN Chauhan RekhaRani 1 Department of Botany, KGK PG College, Moradabad-244001, UP, INDIA Chaudhary Reema 2 Plant Physiology Laboratory, Department of Botany, Hindu College Moradabad-244001, UP, INDIA Singh Alka 3 Singh P.K. 4 Srivastava RajeshKumar 1 Physics Department, University of Lucknow, Lucknow, INDIA Narayan Vijay 2 Kumar Amarendra 3 Prasad Onkar 4 Sinha Leena 5 Bayani A.S. 1 Indian Institute of Science Education and Research, Pune, MS, INDIA Trivedi J.N. 2 Division of Environment and Toxicology, Dept. of Zoology, The Maharaja Sayajirao University of Baroda, Vadodara, INDIA Sharma R.L. 1 Hi-tech laboratory of Molecular developmental Biology, Department of Zoology, M.D.S. University, Ajmer, Rajasthan, INDIA Sharma K.K. 2 Sharma N. 3 MangaleSapana M. 1 Department of Environmental Science, Shivaji University, Kolhapur, INDIA Chonde SonalG. 2 Raut P.D. 3 SrideviV. Dhanalakshmi 1 Department of Chemistry, GKM College of Engineering and Technology, Chennai – 63, TN, INDIA Ramanujam R.A. 2 Environment Technology Division, (CLRI), Council of Scientific and Industrial Research (CSIR), Adyar, Chennai, INDIA Deliana Yosini 1 Faculty of Agriculture Padjajaran University, Bandung, INDONESIA > Research Paper 2012 1 13 2012 March 2 Currently, the world community is consuming organic food. This can be seen from the demand for organic products throughout the world that increase about 20 % per year, and the demand creates a potential market for organic products. To anticipate this, the Ministry of Agriculture of the Republic Indonesia launched a “Go Organic Program” in 2010. Organic products are still limited in Bandung, and only few have been produced. There are a number of organic products that are usually sold in supermarkets such as organic chicken, vegetable (carrot, spinach, tomato) and other organic products such as snack, coffee, and rice. Meanwhile, no organic fruits have been produced. This research uses primary and secondary data which are processed by a discriminant analysis. Consumers’ perception, dominant factors, and marketing strategies for organic products were analyzed descriptively. This research is expected to contribute to the goverment policy, consumers of organic products, producers, and investors. Copyright@ International Science Community Association