International Science Community Association Research Journal of Recent Sciences 2277 - 2502 1 12 2012 December 2 Effect of Marketing Communication on Sales Performance of Multinational Companies: A Case Study of Proctor and Gamble Company 44 48 EN Mohamadian Zahra 1 Department of Computer engineering, Shahrood Branch, Islamic Azad University, Shahrood, IRAN M. Bharani 1 Department of Textile - Fashion Technology, Bannari Amman Institute of Technology, Sathyamangalam, Erode District, TN, INDIA Gowda R.V.Mahendra 2 VSB College of Engineering, Karur, Tamil Nadu, INDIA AdaneAlemmebrat Kiflu 1 Department of Physical Education-Andhra University (AU), Visakhapatnam, INDIA Reddy R.C. 2 SyamBabu M. 3 Mohammed M.B. 1 Department of Applied Science, College of Science and Technology, Kaduna Polytechnic, Kaduna, NIGERIA Mohammed S.S. 2 Adewumi A.A.J. 3 Farshidfar Ramin 1 Sama Technical and Vocational Training College, Islamic Azad University, Qaemshahr Branch, Qaemshahr, IRAN Abbasali Ranjbar 2 Department of Architecture, Sari Branch, Islamic Azad University, Sari, IRAN Srinivas Mondam. 1 Lecturer, Department of Physiotherapy, Windfield International College, Kuala Lumpur, MALAYSIA SrikanthBabu V. 2 Lecturer, Department of Anatomy, MSU, Kuala Lumpur, MALAYSIA KumarB. Raviendra 3 Jalaja Prakash 4 N. Mayavan 1 Department of Futures Studies Madurai Kamaraj University, Madurai, INDIA Sundaram A. 2 VelusamySaranya Akilanpuram 1 Department of Chemistry, Karpagam University, Coimbatore-21, Tamil Nadu, INDIA Subban Ravi 2 Ismail K. 1 Faculty of Management and Human Resource Development, University Technology, MALAYSIA Hussain J. 2 Shah F.A. 3 Hussain A. 4 > Research Paper 2012 10 10 2012 December 2 The relationship between marketing communication and sales performance of multinational companies has always attracted the interest of the researchers in different parts of the world. However this relationship in multinational companies has not been addressed properly in global perspective. The aim of this study is to fill this gap by evaluating the relationship of marketing communication and sales performance of Proctor and gamble company (P & G). The researchers have used five years data ranging from 2008 to 2012 of P and G Company for this study. The correlation coefficient method was used for analyzing the relationship between the two variables. The result shows that there is significant relationship (r = 0.94) between marketing communication and sales performance of P&G Company. Copyright@ International Science Community Association