Research Journal of Recent Sciences ________________________________________________ ISSN 2277-2502
Vol. 1 (ISC-2011), 244-252 (2012)
Res.J.Recent Sci.

Green HRM: People Management Commitment
to Environmental Sustainability
Gill Mandip
Maharaja Ranjit Singh College of Professional Sciences, Indore, MP, INDIA

Available online at: www.isca.in
(Received 12th November 2011, revised 6th January 2012, accepted 28th January 2012)

Abstract
The topic of environmental sustainability is attracting increased attention among management scholars. Despite its importance to
managers, employees, customers and other stakeholders, however, there are very few research studies that consider the role of
human resource management systems in organizations striving to achieve environmental sustainability. There is thus a growing
need for the integration of environmental management into human resource management (HRM) – green HRM – research practice.
Green HR is the use of HRM policies to promote the sustainable use of resources within business organizations and, more
generally, promotes the cause of environmental sustainability. Green initiatives within HRM form part of wider programmes of
corporate social responsibility. Green HR involves two essential elements: environmentally-friendly HR practices and the
preservation of knowledge capital. The objective of this paper is to detail a process model of the HR processes involved in green
HRM on the basis of available literature on green HR. The literature has been classified on the basis of entry-to-exit processes in
HRM (from recruitment to exit), revealing the role that HR processes play in translating green HR policy into practice. The paper
also examines the nature and extent of Green HR initiatives undertaken by ITC Limited as a case study.
Keywords: Corporate social responsibility, environmental management, sustainability.

Introduction
Sustainable development is concerned with meeting the
needs of people today without compromising the ability of
future generations to meet their own needs. Companies now
realize that they have to develop a powerful social
conscience and green sense of responsibility where corporate
responsibility is not an altruistic nice to have, buta business
imperative. The HR function will become the driver of
environmental sustainability within the organization by
aligning its practices and policies with sustainability goals
reflecting an eco-focus. The HR strategy must reflect and
inspire the ambitions of the HR team and other employees,
aligning with the company‟s strategy, values and culture,
deliver sustainable returns to investors, address customer
needs, identify and respond to emerging societal trends,
respond to governmental and regulatory expectations, and
influence the public policy agenda. In a nutshell creating a
green World where consumers and employees force change.
In fact the HR function can be renamed as “People and
Society”.

to reduce employee carbon footprints by the likes of
electronic filing, car-sharing, job-sharing, teleconferencing
and virtual interviews, recycling, tele commuting, online
training, energy-efficient office spaces etc.
In this green world the green HR or people management
function has sustainability at its core as part of its people
management and talent management focus and organizations
engage with the society by aligning their agendas with it.
Communities, customers and contractors all become equal
stakeholders along with employees and shareholders. Refer
Figure 1.
People
Engagement

Green HR or
People and
Society
Function

Green human resources: Green human resources refer
to using every employee touch point/interface to promote
sustainable practices and increase employee awareness and
commitments on the issues of sustainability. It involves
undertaking environment-friendly HR initiatives resulting in
greater efficiencies, lower costs and better employee
engagement and retention which in turn, help organizations
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People
Shared
Services

Society
Engagement

Sustainability

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Vol. 1 (ISC-2011), 244-252 (2012)
Res. J. Recent Sci.
Objectives: The paper has two objectives: -To detail a model
of HR processes involved in Green HRM. -To examine the
nature and extent of green HR initiatives undertaken by ITC
limited. This paper begins with the review of literature on the
HR aspects of environmental management, then examines
the HR role, proposes a process model of HR issues involved
in green HRM. Lastly the green HR initiatives of ITC are
taken as a case study.

Research Methodology
Firstly, the paper adopts a literature review approach
beginning with indicating significant works on Green HRM
research, integrating environmental management and HRM
and classifying the literature in a process model format of
HRM. Literature review is adopted as it enables to structure
research and to build a reliable knowledge base in this field.
The following HR processes namely recruitment;
performance management and appraisal; training and
development; employment relations; compensation; and exit
are covered (entry to exit). Secondly the paper adopts a case
methodology approach examining the green HR initiatives of
ITC Limited.
Literature review Recruitment: Induction for new recruits
is seen to be needed to ensure they understand and approach
their corporate environmental culture in a serious way 1.
Therefore sustainable development issues must be integrated
into the recruitment process. This involves monitoring the
long-term competency requirements for the company,
providing new employees with information about sustainable
development policies and commitments, using recruitment
procedures which support the equitable representation of
applicants and recruits in terms of gender, age, racial and
ethnic groups, sexual orientation, disabled people and other
relevant groups. For this the company‟s job descriptions
should reflect the sustainability agenda and the company‟s
website and other research tools available for candidate
access clearly outline its greening endeavors. Finally the
interview questions should be tailored to flesh out potential
compatibility with the company's green goals. The common
sections of job descriptions can be used to specify a number
of environmental aspects. The job title and chain of
command must include environmental reporting roles and
health and safety tasks, which staff are exposed to harmful
substances/potential emissions (and their extent), Job
purpose must contain a reference to sustainability, the
functions of the job list the primary duties associated with
the position and highlight the specific eco-aspects of the job
and matching personal attributes to needed environmental
competencies, i.e. buying-in specialist competencies via new
hires or investing in training. These then should be explained
in the company‟s want ads reflecting the company's
commitment to sustainable development and ask that all
resumes contain evidence that the prospects have contributed
to triple-bottom-line enhancement in prior positions. Some

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online websites include green dream jobs, GreenBiz.com
providing green jobs.
Survey data in the United Kingdom (U.K.) show that highachieving graduates judge the environmental performance
and reputation of a company as a criterion for decisionmaking when applying for jobs1, 2. A survey by the British
Carbon Trust shows over 75% of 1,018 employees
considering working for a firm see it as important that they
have an active policy to reduce carbon emissions3. In fact
becoming a green employer may improve employer branding
and be a useful way to attract potential employees. The latest
CIPD/KPMG survey of 1,000 respondents states that 47% of
HR professionals feel that employees would prefer working
for firms that have a strong green approach and 46% stating
that having one would help attract potential recruits4.
Overall, being a green employer may help to increase
employee motivation and engagement (through a shared set
of values), create competitive advantage from the
opportunities presented by changing markets, with the desire
to learn from customers, consumers, suppliers and
colleagues, reduce labour turnover (because the organization
is one in which people want to work), and improve the health
of the workforce (for example, by encouraging cycling to
work, car sharing, public transport).
Performance Management System (PMS):
Using
performance management (PM) in environmental
management (EM) presents the challenges of how to measure
environmental performance standards across different units
of the firm, and gaining useful data on the environmental
performance of managers. Firms like Tata Group of
Companies have installed corporate-wide environmental
performance standards (which cover on-site use, waste
management, environmental audits, and the reduction of
waste) to measure environmental performance standards,
and developing green information systems and audits (to
gain useful data on managerial environmental performance).
One way in which PM systems can be successfully initiated
in an organization is by tying the performance evaluations to
the job descriptions mentioning the specific green goals and
tasks. For eg., Performance Appraisal (PA) can cover such
topics as environmental incidents, usage of environmental
responsibilities, reducing carbon emissions and the
communication of environmental concerns and policy1.
HR systems such as e-HR can be introduced to be able to
help management and employees track their own carbon
emissions5. Issues involved in environmental PA‟s concern
the need for managers to be held accountable, so that they
familiarize themselves with compliance issues. There is also
a need to bridge any differences in corporate rhetoric and
action, and develop HR systems in PA and reward so that
environmental management initiatives are not seen simply as
a management „fad‟6. It is suggested that if environmental
criteria are integrated into the process of staff appraisal (by

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writing such responsibilities into all staff action plans), then
a learning culture in EM can be encouraged. Also the
managers can ask employees to bring specific green ideas
pertaining to their individual jobs to their performance
evaluation meetings. These ideas can be brainstormed
together to include them into the objectives for the upcoming
year. Attaining these objectives would be the basis of
performance evaluation.
Training and Development: Employee training and
development programmes should include social and
environmental issues at all levels, from technical health and
safety considerations on the shop floor, to strategic
sustainability issues at executive management and board
level. They should cover the full range of social,
environmental and economic risks and opportunities
involved with the business and the means to identify them.
The focus should be on developing competencies for
different business functions and different levels of seniority.
Green orientation programs for the newly hired employees
should be an integral part of the training and development
process. They should inform the employees about the green
procedures and policies including the vision/mission
statement of the company, the sustainability oriented
benefits, company-wide initiatives like reducing greenhouse
gases, creating green products etc.
Training is a key intervention to manage waste (in terms of
both prevention and reduction), and occurs through
organizations training teams of front-line employees to
produce a waste analysis of their work areas. Such
employees are seen as ideal staff to spot and reduce waste as
they are closest to it, but they must be knowledgeable on
how to collect the relevant data. Examples of best company
practice in training and development in EM in the U.S.
comes from Allied Signal Inc., who include a Total Waste
Minimization (TWM) component into their training.
Training methods like Job rotation provides a useful way to
train green executives or future board members in EM, and is
seen as a crucial part of successful environmental
programmes1. At GEC, such training proceeds in three
stages, of training content such as environmental legislation,
BS7750 and the environmental management system (EMS)
(for environmental managers) ; issues like waste
management, transport and air emissions; and a discussion
of treating waste and ground water, communications,
awareness-raising and risk management. A number of steps
may be used to establish an environmental training system,
such as an audit of existing training system resources and
activities, forming a corporate environmental committee
(with HR representatives, environmental professionals/
consultants and other executives on it), a job analysis
producing a job description, and environmental awareness as
part of induction/orientation training especially for new
employees (as done at the Body Shop in the U.K.), or to use

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a performance management system to monitor and review
performance on productivity, quality, wastage and accidents.
This may be followed by training to do the job, and an
assessment of the attitudes, knowledge and skills staff may
need for future roles. The timing or sequencing of training
then needs to be assessed, as it could be that the firm can
build it into their existing provision (as health and safety
training could include an environmental element, or
management development programmes could include
environmental exercises), with organizations needing to
evaluate and review the success of the training they have
provided7.
It is suggested that „green teams‟ can be established in each
department, producing general awareness and specific
training in EM designed to increase personal ownership and
shift staff to taking personal action. Some other ideas include
bringing in general interest speakers like local contractors
who work on green buildings, recycling coordinators or
experts on alternative transportation, reducing greenhouse
gases, creating green products etc. Also the company can
subscribe to popular industry based sustainability journals to
update the employees about latest sustainability trends. One
person in the office can be designated to answer daily
sustainability questions like what can be recycled, green
office supplies, using two sided printing etc. In addition, to
assess the training required in environmental management, a
training needs analysis (TNA) can be done in terms of
assessing what environmental knowledge and skills staff
need8.
Employee Involvement (EI) and Participation (EP) : An
important way in which employee involvement and
participation can be encouraged within the organization is to
seek entrepreneurs within the company who are socially or
ecologically oriented known as eco-intrapreneurs. They have
the ability to organize existing financial, human and natural
resources in a way that adds value to the company‟s products
or services where it didn‟t exist previously. Apart from this
employee involvement (EI) teams in EM can cut waste (as
employees are seen to have the most knowledge of the work
processes and products involved); can manage such complex
work well; and using them helps build employee pride and
commitment in their work. EI teams can not only bring about
a change in how work processes are performed, but also
improve worker health and safety too. American Airlines
claim their flight attendants recycle over 616,000 pounds of
aluminum cans, earning at least $40,000 to them in one
year9, and Dow Chemical‟s Waste Reduction (WRAP)
programme was set up as a contest for all employees to
engage with, and from which Dow claim a 173 per cent
Return on Investment (ROI) from their first year of
operation10.
Eco-initiatives occur from creative
ideas from all
employees, and hence mechanisms need to be made to

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involve employees in it – which include handing a role for
managers in giving employees independence to generate
creative solutions to solve problems (which encourages their
environmental management concern), and make best use of
applying their skills. An EI approach in EM motivates the
worker, allows them to detect problems like leakages in the
process of production, and that delegating responsibilities to
workers is based upon team knowledge of the causes of
waste and how to reduce them as seen in EI in waste
reduction at Kodak, DuPont, and Procter & Gamble11. The
two key gains from introducing Green EI initiatives are seen
to be improvements in environmental and worker health and
safety, and the development of more knowledgeable
employees and supervisors12.
The findings suggest that employees need to be involved in
formulating environmental strategy, so that they can create
and expand
the knowledge needed to market „green‟
products13. Organizations are encouraging employees to
think of ideas to reduce carbon emissions and save energy. A
recent HSBC initiative in the U.K. found benefits in carbon
saving being seen to come from employee initiatives,
including one where staffs at first direct can bring rubbish in
from home and recycle it at work. The use of Employee
Participation (EP) in EM has been noted to help prevent
pollution from workplaces14. EP makes a contribution to
improving environmental performance as employees possess
knowledge and skills that managers lack15. There are two
ways in which the workers can participate on environmental
projects: a suggestion programme and problem solving
circles wherein the specialist staff is more involved in project
initiation while line level workers are more likely to
participate in project implementation.
Other ways in which employees can be encouraged are to
pursue green commuting habits like allowing flexible work
weeks, establishing a car pool-program, offering free or
discounted free transportation passes, adding car sharing as a
employee benefit and setting up transportation savings
account. One of the major changes in the HR policy has been
the growth of telecommuting or e-work an arrangement
whereby workers perform tasks for their employers via a
telecommunication link at their home which decreases the
cost of commuting both in rupees or dollars and emissions.
Grievance and Discipline: In general terms, grievance and
discipline in EM has seen few firms following the lead of the
British firm National Westminster Bank in encouraging
internal „whistleblowing‟ regarding environmental breaches.
The need to raise grievances is seen in high risk operations
(for their safety record), and in such cases disciplinary
procedures are attached to environmental rules and duties
where noncompliance occurs1. Indeed, expert legal opinion is
that some firms may eventually move to ensure that
environmental obligations are secured by including clauses
in staff contracts to do so, i.e. that environmentally

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unfriendly behaviour may constitute a breach of contract and
therefore possible grounds for dismissal16.
Green Jobs: Green businesses have also been growing at a
rate of about 5% annually during the last three years. Two
particularly growing areas are global carbon credit trading,
and construction and services associated with “green
buildings” that meet industry standards. The other area is the
renewable sector like wind energy and ethanol production.
Green employment gains may be made from using bio-mass
as it increases the number of farming jobs, and work in the
petrochemical industry for converting and mixing processes.
Recycling is another area where the waste management
industry may create many jobs. It is estimated that up to
35,000 people will be working in „green‟ jobs in Britain by
2020, especially in the energy industry (an increase from
8,000), in wind and solar power, hydrogen, biofuels, and
coal-to-liquid technology, and also from existing mainstream
organizations wishing to save energy17.
Compensation: Pay and Reward Systems: Attainment of
specific sustainable initiatives should be incorporated into
the compensation system by offering employees a benefit
package that rewards employees for changing behaviours. A
variable pay element can be added to the compensation
system by linking the pay to eco-performance. Work
organizations can benefit from rewarding waste reduction
practices that teams develop. For example, when
implementing a green suggestion a portion of the savings that
accrued from its results can be returned back to the team or
the employee who suggested the idea. DuPont has an
Environmental Respect Awards program which recognizes
employee environmental achievements, and both Nordstrom
and 3M offer rewards for suggestions that individual staff
make to help the environment and increase firm
profitability9. Reward packages are related to acquiring
designated skills and competencies (and not just for
performance), as they are seen to be important factors in
performance over the long-term, an example being that
knowledge of environmental legislation or chemistry may
prevent serious accidents or illegal emissions occurring18.
In general, such organizations are seen to need to develop
reward systems to produce desirable behaviours in EM, and
doing so requires effective employment of both incentives
and disincentives19. Disincentives include negative
reinforcements like suspensions, criticisms and warnings and
may be needed to get employees to make environmental
improvements, e.g. if employees engage in lapses in the
handling of hazardous waste. Organizations may wish to
engage in giving employees positive rewards in terms of
verbal feedback from supervisors, as such informal verbal
and written feedback which might help motivate employees
towards environmental improvements12.

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Performance-Related Pay (PRP):
Monetary-based
environmental reward systems have been developed, where
for example, an important proportion of monthly managerial
bonuses are dependent upon performance outcomes in EM 6,
and company practice in the U.S., Europe and Britain has
examined the Greening of Performance-Related Pay (PRP).
In the United States, companies such as Du Pont base their
executive compensation and bonus system for middle
managers and senior officers in part on environmental
stewardship practices, where bonuses can be over 10 per cent
if they develop an environmentally benign pesticide for
agriculture or a non-polluting product 9, 20. In addition to
promote green product sales the commission structure of the
sales executives can be restructured so that they get the most
commission money for pushing green products. While some
firms have started to include EM issues into their PRP
systems, as an extra performance criterion or as a baseline
standard to be met to qualify for PRP, it is important to
consider the successful linking of contingent remuneration
for senior managers and the higher performance produced in
environmental management, and the successful use of public
recognition systems that include financial compensation for
employees.
Recognition and Awards: Recognition-based rewards for
example in the U.S. and U.K. include senior managers at
presenting awards in public meetings, and via news articles.
Recognition-based rewards in EM can be offered at different
levels within companies, for example by CEO‟s annually for
individual, team, and divisional contributions to waste
reduction, company-wide team excellence awards at Xerox,
and in non-traditional forms like paying their employees for
performing community service, and giving them
opportunities to attend green events and rallies. Indeed, some
U.S. companies like Federal Express are offering employees
sabbaticals which enable them to take up to 3 months paid
leave every five years to work on jointly-agreed projects with
the firm. Other innovative non-monetary rewards that are
being used by U.S. firms include paid vacations, time off,
favoured parking, and gift certificates – with them all seen to
encourage employees on environmental performance12,
whereas in Europe, the use of environmental rewards and
recognition (like daily praise and company awards) are seen
to have a significant impact on employee willingness to
generate eco-initiatives21. Employee anniversaries can be
celebrated with eco-friendly gifts like gift certificates to local
natural food store, free bus pass etc. In Britain, companies
are allowing employees to build up points for positive
behaviours regarding emissions reduction on a “carbon credit
card” to earn extra benefits16. There are many ways in which
incentives can be provided in an environmentally friendly
way. For example, car mileage for company cars can be
extended to bicycle journeys and loans, staff can be offered
financial substitutes for car allowances, car pooling/sharing
provisions can be encouraged, and company cars can be
limited to journeys beyond public transport only1 or

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employees can be rewarded green points through an accrued
point system for using alternative transportation. They can
then redeem these points for eg., for onsite massages,
company merchandise, gift cards to local shops or public
transportation passes. Organizations can also place financial
incentives into their reward strategies, as tax incentives or for
embracing energy efficient cars like the Bank of America
does for employees who purchase hybrid cars or Google that
provides cash to buy cars that get aggressive mileage.
Incentives can also be provided to employees who carry
green behaviors at home for eg., using water solar heaters at
home, downsizing the family car, personally recycling,
increasing home energy efficiency etc. In terms of staff exits,
where dismissal occurs, it may be that any „general
debriefing should include an environmental dimension, and
if staff resign, then HR managers need to discover why1, or
that whistle-blowing green employees (who highlight bad
practices), are seen as at risk, as there is no legal protection
for them, meaning that they could be dismissed for breach of
confidentiality2.
The HR Role: It has been observed in general that the
personal values that employees demonstrate to EM have not
been exploited fully towards achieving corporate
environmental initiatives, even though they look to have
positive effects for managers. Indeed, many organizations are
adopting an integrated approach to implement EM
programmes. But achieving this integration of HR and EM
involves importantly changing the approach of some HR
staff themselves to green issues as well as changing the
unsustainable practices that all levels of staff may have
learned over decades. A key role for HR environmental
executives could be to guide line managers in terms of
gaining full staff co-operation towards implementing
environmental policies which means HR needs to nurture
supporters and create networks of problem-solvers willing to
act to change the current status quo. This can only take place
if the company establishes formal and informal
communication networks with their employees highlighting
the company‟s green efforts for eg., in the company
newsletter and website.
Some other ways could be to share research, model green
behavior, working with internal marketing staff to circulate
informational and inspirational articles, columns and other
materials to employees on a regular basis. HR foci as
knowledge management, EI, EP, employment screening,
training, redundancy, reducing status differentials, and
management style can be integrated together to produce
environmental improvements for the firm. In addition, HR
can generate an environmental report that includes a policy
statement, targets, progress measures, overall impact which
will encourage line managers and employees to take pride in
sustainability initiatives.

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Drawing on the studies examined in the literature review
above, the paper summarizes the recruitment-to-exit HR
processes involved in Green HRM. Refer figure 2. In
addition to the possible roles for HR staff and unions, there is
scope for all the employees in the organizations to engage in
the activities in Green HRM at the workplace level.
Case Study: ITC Limited: ITC is one of India's foremost
private sector companies with a strong commitment to the
triple bottom line. It has been a frontrunner in adopting ecoresponsible processes, much ahead of legislation - setting
benchmarks for the industry to follow. It has a market
capitalization of over US $ 22 billion and a turnover of over
US $ 5 billion with a diversified presence in cigarettes,
hotels, paper boards and specialty papers, packaging,
agribusiness, packaged foods and a whole range of other
services. ITC PSPD, the Paperboard and Speciality Papers
Division has 4 manufacturing units - Bhadrachalam, Kovai,
Tribeni and Bollarum - each one following exemplary
practices in environmental responsibility. All four
manufacturing units are ISO 9001, ISO 14001 and OHSAS
18001 certified.
Sustainable Initiatives at ITC Green Products- Premium
Business Paper: For the first time in India ITC has launched
an environment friendly multipurpose paper "Paperkraft
Premium Business Paper", for office and home use using a
new technology 'Ozone Treated Elemental Chlorine Free
Technology' replacing Elemental Chlorine which was
conventionally used in the bleaching process during paper
manufacture. This process produces large amounts of toxic
chemical compounds called dioxins and furans which
adversely impact the environment. The Bhadrachalam unit
for the first time in India pioneered the Elemental Chlorine
Free technology (ECF) in 2002 substituting elemental
chlorine with chlorine dioxide. This technology considerably
reduced the AOX, COD and BOD in the effluent which is in
fact good for aquatic life. In 2008, ITC PSPD once again for
the first time in India introduced the superior Ozone
bleaching technology upgrading the ECF bleaching to Ozone
bleaching process. Adoption of this new technology has
made the pulping process much more environmental friendly
with the AOX in effluent being reduced to 0.0064 kg/t.

replaced the conventional batch digesters by the latest
Superbatch technology, which has significantly reduced the
specific steam consumption, improved the quality of pulp
and reduced the generation and release of non condensable
gases which is the main source of odour in pulping process.
Reducing the Carbon Footprint: The carbon emission in
ITC PSPD at 1.6t/ t of board is the lowest in the country but
its commitment towards maximizing the usage of energy
generated from renewable sources has led to the installation
of the "Green" Boiler designed to use internally generated
bio-mass like bark, chip dust etc. By using bio-fuels in place
of coal the carbon dioxide emission is reduced by about 2.0
lacs t/year and the usage of coal by about 1.0 lac t/year. To
accomplish this, a producer gas plant has also been installed
that generates producer gas from solid waste and helps
reduce the existing boiler's demand on fossil fuel, and
encourages reuse of process waste.
Water Conservation: Recycling of back water is an
essential requirement to reduce consumption of fresh water.
To achieve this end a filter employing advanced technology
that prevents the clogging of filter cloth was installed in Unit
Kovai. This enabled the units to recycle additional 2000
m3/day of back water and reduce the usage of fresh water.
Conservation of Energy: Some of the technologies used by
all the units to conserve energy are: Usage of VFD (Variable
Frequency Drive), for flow control, instead of valves, AC
drives in place of DC motors, Replace old equipments like
pump with more energy efficient ones, Make the inside
surface of pump casings smoother by coating, Upgrade steam
& condensate system, Installation of solar water heating and
lighting system, Replacement of incandescent lamps with
high efficiency lamps/CFLs.
Colour removal from effluent: The Bhadrachalam unit
adopted the Moving Bed Biofilm Reactor technology for
effluent treatment, which resulted in significant reduction in
colour of treated effluent.

Conclusion

Biodegradable Paper and Paper Board Laminates: As a
first again ITC PSPD has introduced a new series of paper
and paperboard laminates with applications in Flexible
Packaging, Folding Cartons and Disposables. The new
series of products has been launched as 'Omegawrap' for
flexible packaging, 'Omegabarr' for folding Cartons and
'Omegabev' for disposables. Some other products are „Eco
natura‟ and „Eco Blanca‟ (recycled boards).

The focus on improving the operational efficiencies
combined with up-gradation of technology have led ITC to
be the only company in the world, of its size and diversity, to
achieve the milestones of being carbon positive, water
positive and achieving almost 100% solid waste recycling.
The "Three Leaves" rating awarded by Centre for Science
and Environment, Green Tech Environment Excellence
award, "Golden Peacock" award and "Solid Waste Recycling
Positive", “Excellent Water Efficient Unit” awards to name
a few are testimonies to these efforts and achievement.

Technological Improvement initiatives undertaken at
their units: The Pulping Process: The pulping process in
any paper mill is highly thermal energy intensive. PSPD has

The future of Green HRM appears promising for all the
stakeholders of HRM. The employers and practitioners can
establish the usefulness of linking employee involvement and

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Res. J. Recent Sci.
participation in environmental management programmes to
improved organizational environmental performance, like
with a specific focus on waste management recycling,
creating green products. Unions and employees can help
employers to adopt Green HRM policies and practices that
help safeguard and enhance worker health and well-being.
The academicians can contribute by carrying further research
in this area revealing additional data that can build a
knowledge base on Green Management in general.

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(ed) (1996), op cit., 35-48 (1996)

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Res. J. Recent Sci.
Table-2
Summary of HR processes involved in Green HRM

Recruitment
-Green job
descriptions for
employees (and
green goals
included into
managerial
job descriptions)
- Graduate
perceptions of
Green practices
(applicants
use green
criteria)
- Green job
candidates
- Recruitment of
employees
who are „Green
aware‟
becomes part of
the
interview
schedule
- Green
employer
branding
(green employer
of choice)
- Green aspects
introduced
to the induction
process
(familiarization)
- Becoming a
green
employer may
produce
other HR
benefits, like
increased staff
motivation
and/or
engagement,
reductions in
labour
turnover, and
increasing
workforce health

Performance
Management
System
- Green
performance
indicators into
performance
management
system, and
appraisals (PMA)
-Communication
of Green
schemes to all
levels of
staff through
PMA scheme,
establishing firmwide
dialogue on green
matters
- Managers are
set green
targets, goals and
responsibilities
- Roles of
managers in
achieving Green
outcomes
included in
appraisals
- Writing &
integrating
green criteria in
appraisals
- Appraisals
assess number
of green
incidents, use of
environment
responsibly, &
successful
communication
of environmental
policy
- Penalties for
noncompliance
on targets in
environmental
management
(EM)

Training &
Development

Employment
Relations

Pay & Reward

Exit

- Introduce training on
EM,
& processes/material
use
- EM training needs
analysis
- Integrating training
on
instruction and
generation
of eco-values
- Development of
employee
skills, and competence
building in EM
- Green orientation
programs
(socialization) in Green
values/management
-Educating employees
about climate change
and other
environmental issues
- Use of Green teams
in EM
- Train staff to produce
green analysis of
workspace
- Job rotation to train
green
managers of the future
- Integrating training to
increase staff
knowledge
- Training in EM
aspects of
safety, energy
efficiency,
waste management,
and
recycling
- Safety representatives
to
give data on green
courses
- Establish
development of
Green personal skills

- Promoting ecointrapreneurs by
showcasing their works
in high profile
organizational events
- Employee
involvement &
participation (EI&P) in
Green suggestion
schemes,
& problem-solving
circles
- Staff independence to
form & experiment
with
green ideas
- Integrate staff EI&P
into
maintenance (cleaning)
- Employee help-line
for
guidance in green
matters
- Tailor Green EI
scheme to
industry/company
standards
- Increase
line/supervisory
support behaviours in
EM
- Unions negotiating
Green
workplace agreements
- Training of union
representatives in EM
-Consultation and joint
working with union
environmental
representatives
- Green elements into
the
health and safety
process
- Implementing
wellness programs to
foster employees‟
proper nutrition,

- Green pay/reward
system
- Tailor packages to
reward
green skills acquisition
- Use of monetarybased
EM rewards (bonuses,
cash,
premiums)
- Use of non-monetary
based EM rewards
(sabbaticals, leave,
gifts)
- Use of recognitionbased
EM rewards (awards,
dinners, publicity,
external
roles, daily praise)
-Reinforcing positive
green behaviours eg.,
turning off PC‟s, lights
when leaving, using
100% renewable
energy etc.
- Develop negative
reinforcements in EM
(criticism, warnings,
suspensions for lapses)
- Develop positive
rewards
in EM (feedback)
- Establish PRP for all
to
gain green stewardship
/
citizenship (esp.
seniors)
- Link suggestion
scheme to
rewards system
- Link participation in
Green initiatives to
promotion/career gains
(managers advance
through
supporting staff in EM)

- Staff debriefings in
EM
in cases of
dismissal
- Managers
to ask if
Green
issues are
reasons for
resignations
(moving to a
more Green
employer?)
- Role of
exit
interviews to
gauge
perceptions
of firm
Green-ness
- Whistleblower
accounts
on state of
firm Greenness
- Legal
protection
for green
whistleblowers

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Vol. 1 (ISC-2011), 244-252 (2012)
Res. J. Recent Sci.
- Re-training of staff
losing
jobs in relevant
polluter
industries

International Science Congress Association

fitness, and healthy
living
- Encouraging
employees to
use green forms of
transport
- Using Web or
teleconferencing to
reduce travel
- Promoting the
reduction of paper use
- Set-up low carbon
chiefs
(including CEO and
Board)
to increase action in
EM
- Introduce green
whistleblowing helplines
- Discipline and/or
dismissal for EM
breaches
-Employee
volunteering to support
environmental charities
and projects e.g a few
paid hours per month
-Promoting
sustainability
competitions within the
departments with gift
certificates

- Use green tax breaks
- Line managers have
rewards to
motivate employees in
EM

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