<p class=\"MsoNormal\" style=\"margin-left: .25in; text-align: justify; line-height: 150%; mso-layout-grid-align: none; text-autospace: none;\"><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%;\">Structural and optical investigations were performed on solid-state synthesized Pr<sub>2</sub>MoO<sub>6</sub> doped with titanium at different compositions with a goal of preparing environmentally secure yellow pigments as alternate to classical toxic inorganic pigments. The color properties of the raw materials were measured in color space CIE L*a*b*. The particle size distribution of pigments was evaluated and the X-ray diffraction analysis was performed to define character of the new pigments. The systematic substitution of Ti<sup>4+</sup> for Pr<sup>3+</sup> in Pr<sub>2</sub>MoO<sub>6 </sub>matrix helps the band gap tuning of the pigment which results in the change of color from yellow to greenish-yellow and the band gap changes from </span><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: \'TimesNewRomanPSMT\',\'serif\'; mso-bidi-font-family: TimesNewRomanPSMT;\">2.17 eV</span><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%;\"> to </span><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: \'TimesNewRomanPSMT\',\'serif\'; mso-bidi-font-family: TimesNewRomanPSMT;\">2.31 eV</span><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%;\">. The coloring mechanism is based on the blue shift of the charge transfer band O<sub>2p</sub> &ndash; Pr<sub>4f</sub> to lower wavelengths. The designed pigments consist of nontoxic elements and further found to be thermally and chemically stable.</span> Thus, it is expected to be a new series of environment-friendly pigments.<span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%;\">The typically designed pigment samples have been evaluated for their mass tone/hiding power by coating on an opacity chart. The coloring performance of the developed yellow Pr<sub>2</sub>MoO<sub>6</sub> pigment was evaluated by incorporating it into a polymer substrate material. The results demonstrated that the </span><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: \'TimesNewRomanPSMT\',\'serif\'; mso-bidi-font-family: TimesNewRomanPSMT;\">ceramic pigments obtained have been found to be interesting alternatives to the existing classical toxic inorganic pigments for applications on surface coating and coloring of plastics.</span><span style=\"mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: \'TimesNewRomanPSMT\',\'serif\'; mso-bidi-font-family: TimesNewRomanPSMT;\">X-ray analysis confirmed the tetragonal structure of the new pigment.</span></p>