<p><span style=\"font-size: medium;\"><span style=\"font-family: \'Times New Roman\',\'serif\'; mso-bidi-theme-font: major-bidi; mso-ascii-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;\" lang=\"EN-US\">This paper is to analyze the effective factors on the guidance school students&rsquo; academic motivein Mazandaran province. </span><span class=\"hps\"><span style=\"font-family: \'Times New Roman\',\'serif\'; mso-ansi-language: EN; mso-bidi-theme-font: major-bidi; mso-ascii-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;\" lang=\"EN\">Methodresearchisdescriptivesurvey</span></span><span class=\"shorttext\"><span style=\"font-family: \'Times New Roman\',\'serif\'; mso-ansi-language: EN; mso-bidi-theme-font: major-bidi; mso-ascii-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;\" lang=\"EN\">.</span></span><span style=\"font-family: \'Times New Roman\',\'serif\'; mso-bidi-theme-font: major-bidi; mso-ascii-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;\" lang=\"EN-US\"> The population includes all the guidance school students in Mazandaran (119619 ones). The content of the sample is derived from (Kerjesi) and Morgan&rsquo;s list that is in common with the content and volume of the society (384 people) The way of picking up the sample first is in a racemiformmanner and then in a startiform manner according to this levels. The means in gathering the data for the Questionnaire designed with researcher, close ended questions and likerts choices with the levels .The base of the data is leveled with Alphas test/ (kerden Bach), 0/95 The results are:the personal, family, social, educational factors effective in Mazandarans guidance school students&rsquo; educational motivation.Generally the students believed that the most effective factor on this motivation were as follow :( in order of importance and effectiveness): personal/family/social and educational factors. In other words the most effective factor was the personal, and the least was the educational one.</span></span></p>
<p><span style=\"font-family: \'Times New Roman\',\'serif\'; mso-bidi-theme-font: major-bidi; mso-ascii-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;\" lang=\"EN-US\"><span style=\"font-size: medium;\">Key Words: effective factors, Academic motive, guidance school students&rsquo;</span></span></p>
 