International Science Community Association International Research Journal of Social Sciences 2319 - 3565 5 9 2016 09 14 Impact of Pictorial Health Warnings of Tobacco Packages on the Youths of Manipur, India 11 17 EN Mahima S. 1 Department of Economics, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India Lavanya V.L. 2 Department of Applied Economics, Kannur University, Thalassery Campus, Palayad-670661, Kerala, India Gupta Ashish 1 Department of Anthropology, Dr. H.S. Gour University, Sagar, MP, India Shimray Robert Angkang 1 North Eastern Hill University, Shillong, Meghalaya–793022, India > Research Paper 2016 9 6 2016 09 14 Tobacco use related deaths and diseases are notably the most preventable epidemic in the world. Over millions of people have died in the last century and many more millions of deaths are expected in the 21st century. In order to prevent or reduce these deaths, awareness of the devastating effects of tobacco use and promoting the number of quit rates are two of the most important steps, besides, other proven effective tobacco control measures. Hence, pictorial health warnings of tobacco packages have been introduced primarily to warn people about the effects of tobacco use and to promote tobacco cessation among the users. 106 students (male-55, Female-51) from the age group of 15-19 years were interviewed with the help of an interview schedule. The analysis of data was done through grounded theory approach. The findings suggested ineffectiveness of the pictorial health warnings in preventing and promoting tobacco cessations and tobacco initiation among the youths. In many cases, the warnings were taken for granted. In order to make more effective in controlling tobacco use, pictorial health warnings must be accompanied by other intervention strategies. Educating parents and older people to teach their children about the meaning and significance of the warnings, because, children would barely understand or care about the meaning of the pictorial warnings. Copyright@ International Science Community Association