International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

The Role of Media in Good Governance: Paid News Culture of Media and the Challenges to Indian Democracy

Author Affiliations

  • 1School of International Relations and Politics, Mahatma Gandhi University, Kottayam, Kerala, INDIA

Int. Res. J. Social Sci., Volume 3, Issue (3), Pages 41-43, March,14 (2014)


The active and vigilant participation of mass media is essential in a democratic society. It is an important assumption that the Media speaks for the people, represents the interests of the society, and serves as a check on the government. This process holds government accountable and transparent. Through this function the media helps to ensure good governance. But in changed social milieu the sanctity of media has been questioned in every society. As a largest democracy, it is very alarming in India. The menace of Paid news is the latest and much discussing moth-eaten condition in the sphere of mass media in the country. The phenomenon of ‘paid news' goes further beyond the corruption of individual journalists and media institutions. In this situation how can the media discharge their watchdog function in a democratic system?. How the Media can speak for the people, represents the interests of the society. And how can ensure the good governance? These are some questions and deliberations that the paper put forward.


  1. Curran James, Media and Power, London and New York, Rutledge, (2002)
  2. Strong C., Modern political constitution, London: Sidgewick and Jackson (1972)
  3. United Nations Economic and Social Commission for Asia and Pacific, what is Good Governance? /pdd/prs/ProjectActivities/Ongoing/gg/governance.asp (2012)
  4. Sabine George, History of Political Theory, New York: Hault, Rineheart and Wintson (1961)
  5. Yadav Lal Babu, Role of Media in Promoting Good Governance, (2001)
  6. Norris P., The Role of the free press in promoting democratization, good governance and human development, New York: UNESCO (2006)
  7. George A Donohue, Philip Tichenor et al, ‘A Guard Dog Perspective on the Role of the Media.’ Journal of Communication,45(2), 115-128 (1995)
  8. Yadav Lal Babu, Role of Media in Promoting Good Governance, (2001)
  9. Paid News: How corruption in the Indian media undermines Indian democracy. /paidnews (2013)
  10. Sainath P.,Paid news pandemic undermines democracy, The Hindu, Kochi, 10 May (2013)
  11. J B D'Souza, Journalism: Profit over People, Economic and Political Weekly, 3519), 1597-1598 (2000)