International Science Community Association International Research Journal of Social Sciences 2319 13 2 2024 04 14 The culture of storytelling: Richly present in the entire Indian subcontinent 1 4 EN Sarkar Saroj K. 1 Department of Visual Arts, Graphic Era Hill University, Dehradun, Uttarakhand, India Tyagi Nidhi 2 Faculty of Humanities and Social Science, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India > Research Article 2023 5 1 2024 04 14 Audiences with supreme sincerity, good enthusiasm, and appreciation have encouraged these picture showmen of Bengal to develop the habit of developing narrative songs or lyrical storylines that inspire them to make and make longer scrolls up to 30 to 40 feet. Since time immemorial, they have developed innate and hereditary endowment to educate the masses, though they are not school taught. Nevertheless, they have an overwhelming desire to entertain the rural folk. Agrarian societies are busy with farming; they do not have time to read books to learn about myths and epics, storytelling community and their performances make them happy. Patuas may be why, generation-wide, they are practising storytelling culture, which one can often see accompanied by painted scroll panels roaming in villages. They are singing at households’ doorsteps, which can be traced through literary evidence to at least the 2nd century BC and is known to have existed almost all over the subcontinent. However, in all cultures, verbal narrative may exist independently in the form of visual narrative; the specific art practise of the picture showmen of India endeavours to complement the word with the visual image and vice versa. This research paper will focus on the Patachitra tradition as well as audio visual communication with audiences in ancient India. Copyright@ International Science Community Association