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Cross selling: A tool for customer satisfaction

Author Affiliations

  • 1Department of Management, Bhilai Institute of Technology, Durg, CG, India
  • 2Department of Management, Bhilai Institute of Technology, Durg, CG, India
  • 3Department of Management, Bhilai Institute of Technology, Durg, CG, India

Res. J. Management Sci., Volume 6, Issue (8), Pages 21-23, August,6 (2017)


Effective cost management is at the core of every organizational strategy. To reduce the cost, bank focuses on utilizing the customer relationship. If the customer is holding more than one product of bank, it reveals that the customer values the bank high. Banks are adopting smarter tools to fascinate more customers by maximizing its services which directly adds value to the customer. This value addition is done by providing the services and products to the customers in a strategically planned way by formulating cross selling strategies. Cross selling gives an opportunity to sell an additional product or services.


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