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Oscar Mayer: Strategic Marketing Planning

Author Affiliations

  • 1Management Sciences Department - National University of Computer and Emerging Science FAST-NUCES, NUCES, Lahore- Lahore PAKISTAN
  • 2Management Sciences Department - National University of Computer and Emerging Science FAST-NUCES, NUCES, Lahore- Lahore PAKISTAN
  • 3Institutes of Business and Management, University of Engineering and Technology, IB and M-UET UET Lahore-PAKISTAN

Res. J. Management Sci., Volume 5, Issue (2), Pages 8-12, February,6 (2016)


This Review Paper is aimed to explain the change in customer preferences and their demands. This paper will explain how company cater this particular situation to satisfy and retain its customers because as customer wasn’t happy from company marketing planning, which was effecting company sales in different segments. Oscar Mayer started business as sausages and Westphalian hams specialized retail market, in 1883. In 1911, business was incorporated as Oscar F. Mayer and Bro and further expanded its operations by acquiring other food companies. Oscar Mayer and Co. was most attractive medium sized food company and acquired by General Foods Corporation, which was then acquired by Kraft Foods (Parent Company: Philip Morris Inc) in 1985, Oscar Mayer is still leading brand in US, famous for consumer ready hot dogs, hams, bacon and much more.


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