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A Study on Factors Affecting Selection of Cement Brands among the Selected Customer Group of Durg District, CG, India

Author Affiliations

  • 1Bhilai Institute of Technology, Durg, CG, India
  • 2Bhilai Institute of Technology, Durg, CG, India
  • 3Bhilai Institute of Technology, Durg, CG, India

Res. J. Management Sci., Volume 5, Issue (10), Pages 17-19, October,6 (2016)


The present paper is an try and comprehend the quite a lot of attributes that contributes the shopping behavior and decision making of best shoppers in case of cement industry in Durg District. On this path the samples taken had been non-rewarding convenience sampling with a pattern measurement confined to 50 samples of Engineers, Contractors, Mason and Builders. The paper is wholly headquartered on principal knowledge supply handiest. The target of the paper is to undertake intensive study to recognize the different explanations which effects the client’s option for cement. This paper will able to furnish a new direction for research in other vital areas of cement industry quite often.


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