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Subscriber Churning of Telecom Service Providers: A Conceptual Study

Author Affiliations

  • 1Pacific Academy of Higher Education and Research University, Udaipur (Raj), India
  • 2Pacific Academy of Higher Education and Research University, Udaipur (Raj), India

Res. J. Management Sci., Volume 5, Issue (10), Pages 47-50, October,6 (2016)


Telecommunication sector has appeared as the fastest developing sector in the Indian development which is generating challenges for the service providers to hold the existing subscribers. In the common context, Churn is synonym for anxiety or turnover. In the corporate context, it generally denotes subscriber turnover. Churn is commonly pronounced of in a telecommunication context, where it refers to the propensity of mobile phone subscribers to switch the service providers. The existence of any business is based on its skill to retain the subscribers. Enormous amount of money is spent to obtain a new subscriber in most telecom industries and it is more costly to add a new subscriber rather than to hold a prevailing one. When a subscriber leaves, service providers not only lose the prospect revenue but also the capitals they spend to obtain the subscriber at primary stage. The core goal of this research is to learn various fundamental concepts of subscriber churning.


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