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Marketing Strategy of Multinational Companies: Case of Wace Burgess

Author Affiliations

  • 1FUUAST, Karachi, PAKISTAN
  • 2 Hamdard University, Karachi, PAKISTAN
  • 3 Sir Syed University of Engg. and Technology, Karachi, PAKISTAN

Res. J. Management Sci., Volume 4, Issue (4), Pages 1-4, April,6 (2015)


The biggest challenge when working in an operations and manufacturing concern is the handling of individual client needs. More importantly, it is not just client relationship management and understanding the market needs but also ensuring that the business needs are addressed with realm of actual business performance. In this article we have distinguished that in a manufacturing concern this will mean that in a situation where the organization gets into a deal with their client, not only is the requirement fulfilled but is also ensured that the same consistency prevails. Marketing strategy of Multinational Companies Keeping the case study of Wace Burgess in limelight, the integral factor that comes into reference is the management of the operational activities that meet the client needs.


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