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Marketing Strategies for Standalone Hotels: With Reference to Mayur Aaditya Resort, Dharwad, India

Author Affiliations

  • 1 Aatreya Education Systems Pvt. Ltd., GL 13, Krishna Mansion, UB Hill, Dharwad, Karnataka State, INDIA

Res. J. Management Sci., Volume 2, Issue (5), Pages 14-19, May,6 (2013)


The hospitality sector is one of the fastest growing sector in India, hence it is marked by intense competition. Under this backdrop the stand alone hotels has to sustain and grow amidst of big hotel chains both nationally and internationally. Implementing traditional marketing strategies which focus on acquisition does not serve the purpose of withstanding this competition. Hence more emphasis is on retaining the customer rather than finding the new ones is the need of the hour. In order to achieve this the hotels must develop innovative and competitive marketing strategies which seek new ways to acquire, retain and increase customers thereby sustaining and developing in this competitive era. This article focuses on a single unit of the hospitality industry that is Mayur Aaditya Resort, a hotel located in Dharwad city of North Karnataka. The objective is to identify the various marketing strategies used by the hotel and determine if the present marketing strategy of the hotel can be improved upon. Hence the main purpose of this study is to formulate different marketing strategies for this standalone hotel by providing different plans that help in enhancing the hotels visibility. As a result of this study outlining of the strategic marketing plan and action plans for the hotel was possible.


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