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Wellness Tourism Experiences in Post Pandemic Travel: A Netnographic study

Author Affiliations

  • 1Department of Tourism Management, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, Tamil Nadu, India
  • 2Department of Tourism Management, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, Tamil Nadu, India

Res. J. Management Sci., Volume 12, Issue (3), Pages 1-9, September,6 (2023)


Wellness is a broad term that refers to a healthy mental, physical, and spiritual balance that leads to total well-being. A wellness vacation is founded on Ayurveda concepts; meditation, yoga, physical activity, and a healthy diet are all good ways to start. As a renowned wellness location, Kerala provides various traditional and modern wellness products and services that have long drawn visitors from around the world. Health has been at the forefront of our societal consciousness for over three years due to COVID-19. In the post-pandemic times, the wellness consumer mindset has evolved dramatically toward different demands. The tourism sector is rapidly adapting to meet this new demand from tourists. Research has been conducted to determine the Determinants of wellness tourism experience and destination preparedness for post-pandemic travel in Kerala wellness centers. Four dimensions of the wellness tourism experience have been identified and explored: Physical, Mental, Spiritual, and Environmental, which have a good influence on wellness tourism. Researchers adopted a netnographic study using 200 comments published in Trip Advisor from January 2021 to January 2022. The findings of the survey reveal that visitors are impressed by the Physical, mental, and environmental components, in particular, “food,” “employee’s behavior,” and “atmosphere,” place an excellent role in creating positive wellness experience. This paper ends with identifying new motivational factors, and suggestions have been made to revitalize the wellness tourism industry of Kerala.


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