International Science Community Association Research Journal of Family, Community and Consumer Sciences 2320 - 902X 4 3 2016 March 27 Creating A New Range of Kurties Using Kutch Embroidery on Chinese Motifs 1 3 EN Deeksha Gupta 1 Home Science Department, Teerthanker Mahaveer University, Moradabad-244001, UP, India Anshi Goel 2 Home Science Department, Teerthanker Mahaveer University, Moradabad-244001, UP, India > Research Paper 2016 2 7 2016 March 27 Chinese art is a new demanding concept of today’s fashion world. This study was an attempt to use the Chinese motifs for designing of kurties and assess the aesthetic appeal of the developed products using kutch embroidery of Gujarat. Total thirty designs were developed with the help of computer software “Adobe Photoshop”. All the developed designs were subjected to visual evaluation for the opinion regarding the concept of performing kutch embroidery by using Chinese motifs on traditional kurtis before and after creating the designs on kurties by the survey of 100 female adults from 20 to 30 years of age. The cost of each article was calculated on the basis of expenditure on raw materials, labour charges, finishing charges and profit margin. The designing of kurties with Chinese motifs using kutch embroidery has paved the way for a wide new world of product diversification that could lead to a flourishing market. Copyright@ International Science Community Association