International Science Community Association Research Journal of Computer and Information Technology Sciences 2320 – 6527 1 1 2013 February 20 Search Engine Optimization: A Study 10 13 EN Sèmiyou A. Adedjouma 1 Laboratory of Electro-technical, Telecommunications and Applied Computing of the Polytechnic School of Abomey-Calavi (EPAC), BENIN O.R.Aoga John 2 Laboratory of Electro-technical, Telecommunications and Applied Computing of the Polytechnic School of Abomey-Calavi (EPAC), BENIN A.Igue Mamoud 3 Faculty of Letters, Arts and Human Science, University of Abomey-Calavi (UAC), BENIN Tushar S. Patel 1 Mehsana, Gujarat, INDIA Mayur Panchal 2 LDRP Institute of Technology and Research, Gandhinagar, Gujarat, INDIA Dhara Ladumor 3 LDRP Institute of Technology and Research, Gandhinagar, Gujarat, INDIA Jahnvi Kapadiya 4 LDRP Institute of Technology and Research, Gandhinagar, Gujarat, INDIA Piyusha Desai 5 LDRP Institute of Technology and Research, Gandhinagar, Gujarat, INDIA Ashish Prajapati 6 Alfa College of Engineering and Technology, Khatraj, Kalol, Gujarat, INDIA Reecha Prajapati 7 Parul Institute of Engg. and Technology, Limda, Gujarat, INDIA Swati P. Patil 1 Department of Computer Science, S.S.V.P.S’s Science College, Dhule, Maharashtra, INDIA B.V. Pawar 2 Department of Computer Science, North Maharashtra University, Jalgaon, Maharashtra, INDIA Ajay S. Patil 3 Department of Computer Science, North Maharashtra University, Jalgaon, Maharashtra, INDIA > Review Paper 2012 11 3 2013 February 20 As popularity of web increases, millions of people use search engines to discover information. But search engine users are interested only in top few result pages. So promoting a website in search engine result is a major task in website development. Search engine optimization (SEO) is to complete this work. But sometimes black hat SEO techniques are used which mislead the search engine and increase page ranking higher than deserved in search engine results. This paper present feature of search engine page rank algorithms, SEO techniques and black hat SEO techniques. Copyright@ International Science Community Association