@Research Paper
<#LINE#>Evaluation of improved tea (Camellia sinensis L.) genotypes to differential drip-irrigation levels in Tanzania<#LINE#>Msomba @S.W.,Reuben @S.O.W.M.,Rweyemamu @C.L.,Kamunya @S.M. <#LINE#>1-3<#LINE#>1.ISCA-RJAFS-2018-001.pdf<#LINE#>Tea Research Institute of Tanzania (TRIT), P.O. Box 2177, Dar-Es-Salaam, Tanzania@Sokoine University of Agriculture, Department of Crop Science and Horticulture, P.O. Box 3005 Morogoro, Tanzania@Sokoine University of Agriculture, Department of Crop Science and Horticulture, P.O. Box 3005 Morogoro, Tanzania@Kenya Agricultural and Livestock Research Organization-Tea Research Institute-Kericho, Kenya<#LINE#>10/1/2018<#LINE#>30/4/2018<#LINE#>A study was carried out to establish optimal drip irrigation level for yield, shoot density and water use efficiency (WUE) on tea (Camellia sinensis L.) crop. Thirty-one improved tea genotypes and five irrigation treatments (I0 - I4 =100%) were investigated for 2-seasons at Ngwazi Tea Research Station, Tanzania. A Randomized Complete Block Design was adopted with irrigations arranged in split-plot in 3 replications. Genotypes and irrigations were assigned as main- and sub-plots respectively. Irrigation was scheduled based on a simple soil water balance equation. Evapotranspiration was calibrated using daily evaporation B-Pan data. Under I4 =100%, TRFK 303/577 (19) had significantly higher yield (2037kgmtha-1). Under I1 = 25%, TRFK 303/259 (18) recorded highest shoot density (207shoots m-2). Under I0; TRIT 201/43 (4) and TRFK 303/259 (18) produced significantly higher yields of 1136 and 1138kgmtha-1 respectively. Significantly higher shoot density (159shoots m-2) and yield (1570kgmtha-1) were registered during 2014/15 and 2015/16 respectively. Yield and shoot density had significant positive correlation r = 0.99***. Yield r = 0.73*** and shoot density r = 0.70*** significantly positively correlated with WUE. Yield-drip irrigation relationship described significant quadratic function with average R2 = 0.54* in 2014/15 and linear function with higher and significant R2 = 0.98*** in 2015/16. Yield-WUE relationship explained linear function with very weak R2 = 0.04in 2014/15, in 2015/16 the relationship was linear with higher significant R2 = 0.72***. Compared to I4 =100%, irrigating tea at I1= 25% in 2014/15 improved yield by 1.4% and saved water by 74.6%. Irrigating tea at I1= 25% during 2015/6 improved tea yield by 37.9% and saved water by 68.3%.<#LINE#>Tea Board of Tanzania (2016). Annual Report, 1-15.@undefined@undefined@No$Tea Board of Tanzania (2015). Annual Report, 1-17.@undefined@undefined@No$Carr M.K.V. (2012).@Advances in Irrigation Agronomy-Plantation Crops/M.K.V.@Carr; with contributions from Rob Lockwood and Jerry Knox Cambridge University Press. The Edinburg Building, Cambridge CB2 8RU, UK. 222-273.@Yes$Burgess P.J. and Carr M.K. 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<#LINE#>The effectivity of Taci Kembar’s social media advertisement with epic model approach<#LINE#>Yohan @Rayhan,Yosini @Deliana <#LINE#>14-19<#LINE#>2.ISCA-RJAFS-2018-010.pdf<#LINE#>Faculty of Agriculture, Padjajaran University, Bandung, Indonesia @Faculty of Agriculture, Padjajaran University, Bandung, Indonesia<#LINE#>7/3/2018<#LINE#>17/5/2018<#LINE#>Measurement of effectivity of social media advertisement with EPIC Model approach is the purpose of this research, this model developed by A.C Nielsen. The brand in this research is tacikembar’s dried mango. Social media platform in this research used Instagram. Research did with spread an instrument to 100 respondents. Respondent in this research is people who see the tacikembar’s advertisement in social media. Technic for the choice of respondent is non-probability sampling and accidental sampling technic. Variable in this research use 4 dimension, empathy, persuasion, impact and communication. From average score according respondent for statement of the effectivity advertisement get result are empathy dimension have 3,862 of score, persuasion dimension have 3,835 of score, impact dimension have 3,795 of score, communication dimension have 3,862 of score, so got the result of EPIC Rate have 3,831 of score. EPIC Rate shows that the advertisement of tacikembar’s product use social media is effective.<#LINE#>Durianto D., Sugiarto Widjaja A.W. and Supratikno H. (2003).@Invasi Pasar dengan Iklan yang Efektif.@Jakarta  PT. Gramedia Pustaka Utama.@Yes$Hoseini M.H. (2015).@Bank selection and Marketing Mix&#8239;; New aspect of selecting bank using KANO-Analytic Hierarchy process approach.@Res. J. Recent Sci., 4, 1-9.@No$Kotler Philip (2002).@Manajemen Pemasaran.@Jakarta: Erlangga.@Yes$Veerkumar V., Jaiswal N. and Mesaria S.D. (2017).@Online shopping among younger generation.@6, 6-11.@No$Shum S., Liu C., Dimopoulos M., Church L. and Kerr J. (2017).@Ad Spending in Southeast Asia.@@No$Atshaya S. and Rungta S. (2016).@Digital Marketing VS Internet Marketing&#8239;: A Detailed Study.@Digit. Mark. VS Internet Mark. A Detail. Study3, 29-33.@No$Kemp S.W.A.S. (2017).@Digital in 2017: Southeast Asia.@197. Http://Wearesocial.Com.@No$Nurkamid M., Dahlan M., Susanto A. and Khotimah T. (2010).@Pemanfaatan aplikasi jejaring sosial facebook untuk media pembelajaran.@J. sains dan Teknol, 3, 1-16.@Yes$Kotler P. and Kevin Keller (2012).@Marketing management.@Pearson Educ. Ltd., 817, 1.@Yes$Hartanto H. and Silalahi E. (2013).@Efektivitas Penggunaan Media Sosial Untuk Meningkatkan Brand Awareness, Functional Brand Image, Dan Hedonic Brand Image Dari Produk–Produk Samsung Galaxy.@Jurnal Manajemen, 10(2), 187-203.@Yes$Gunelius S. (2014).@The Data Explosion in 2014 Minute by Minute – Infographic.@Available at: http://aci.info/2014/07/12/the-data-explosion-in-2014-minute-by-minute-infographic/. (Accessed 2018-02-15).@Yes$Mangold W.G. and Faulds D.J. (2009).@Social media: The new hybrid element of the promotion mix.@Bus. Horiz., 52(4), 357-365.@Yes$Riyantoro B. and Harmoni A. (2013).@Efektivitas iklan melalui jejaring sosial sebagai salah satu strategi pemasaran keripik pedas maicih.@Prosiding PESAT, 5, 8-9.@Yes$Hammad M. and Abouie M.H. (2015).@Study of Consumer’s Different Buying Behavior in Pakistan.@4, 54-60.@No$Deliana Y. (2016).@Cluster , Consumers and Producers who care about Origin Labeling.@5, 13-23.@No$Deliana Y., Hapsari H., Andriani R. and Trimo L. (2018).@Factors that affect consumers’ decision in purchasing coffee.@7, 1-6.@No$Wibowo A.E. (2012).@Aplikasi Praktis SPSS Dalam Penelitian.@@Yes$Arikunto S. (2002).@Prosedur Penelitian.@Rineka Cipta, Jakarta.@Yes