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Online shopping among younger generation

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Author Affiliations

  • 1Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India
  • 2Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India
  • 3Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India

Res. J. Recent Sci., Volume 6, Issue (8), Pages 6-11, August,2 (2017)

Abstract

Online shopping is an activity of buying goods or services over the internet. The process of searching for and purchasing goods and services over the Internet through the use of a web browser is referred to as online shopping. The research design of the present study was descriptive in nature. The unit of enquiry were youth, 40 in number. The sample were selected through convenience sampling residing in New Delhi. Questionnaire was used as a toll for collecting data by the researcher. The questionnaire concerned information on the age, educational qualification mode of payment, frequency of purchases and influencing factors for online shopping. The data was analyzed using descriptive statistics (frequency, percentage, mean, standard deviation). The study concluded that there is a sudden increase and a hype regarding online shopping. As the busy life trend is increasing so is the trend of buying online is increasing in a positive manner.

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