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Exploring people perception towards major political parties during Gujarat (India) Assembly Election campaign

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Author Affiliations

  • 1Department of Visual Communication, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India
  • 2Department of Communication, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India

Res. J. Recent Sci., Volume 12, Issue (3), Pages 12-15, October,2 (2023)

Abstract

This research article aims to explore the perception of people towards three major political parties (BJP, AAP, and Congress) by using ANOVA analysis. The researcher had collected totally 2999 tweets during Gujarat assembly Election campaign. The study found that there were significant differences in perception towards the BJP, AAP, and Congress, with BJP and AAP being preferred by different segments of the electorate, while BJP and Congress may have similar appeal to voters. The findings may be useful for political parties and election strategists in understanding voter perception and tailoring their campaigns accordingly. The article also reviews previous studies on forecasting election outcomes using sentiment analysis on Twitter data and highlights the advantages and disadvantages of utilizing Twitter data to forecast election outcomes.

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