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Consumers Attitude towards Online Shopping

Author Affiliations

  • 1Dept. of Family Resource Management, Ethelind School of Home Science, SHIATS, Allahabad-211007, UP, INDIA
  • 2Dept. of Family Resource Management, Ethelind School of Home Science, SHIATS, Allahabad-211007, UP, INDIA
  • 3Dept. of Family Resource Management, Ethelind School of Home Science, SHIATS, Allahabad-211007, UP, INDIA

Res. J. Family, Community and Consumer Sci., Volume 2, Issue (8), Pages 4-7, September,27 (2014)

Abstract

India has 12 million people reported to be active Internet surfers, which is 10.2 percent of its population. The present study entitled, “Consumers Attitude Towards Online Shopping” in Trans Yamuna Area of Allahabad”, was undertaken to find out how frequently the respondents access the internet for online shopping, and the factors influencing online shopping on consumer behaviour of selected respondents. Trans Yamuna area of Allahabad was selected to conduct the study. Purposive random sampling was used to select 105 respondents in the age group of 18-30 years with online shopping experience. The number of male and female was 55 and 50 respectively. According to the objectives of the study, the questionnaire was taken from previous literature on Internet shopping and its impact on consumer behavior1 . The data obtained from the questionnaire was analyzed to yield meaningful results by using percentages, frequency and Chi Square Test. It is concluded that the respondents accessed the internet to support their work on a daily basis but accessed the internet for online shopping occasionally. The main factors influencing online shopping are saves time, comfortable/ relaxed shopping, detailed product information and facility of easy price comparison.

References

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